According to a new report from TNS Media Intelligence on March Madness advertising trends, the focal point is commercial spots airing during the 65+ hours of game telecasts on CBS, paying the NCAA a base license fee of approximately $571 million covering exclusive TV, digital, radio, publishing and merchandising rights for the tournament. Over the past 10 years (1999-2008), advertising during the Tournament has translated into $4.2 billion of network TV spending from nearly 300 different marketers. In 2008, ad spending reached an all-time high of $643 million, a 24 percent increase from the prior year.
ERoi releases their latest survey, finding, in their words, that "... nearly 20% of email marketers have no clue how their email marketing campaigns perform." The study, highlighting trends and use of analytics in email, concludes that these marketers "are taking an extremely careless approach to email marketing."
According to a new survey by Lightspeed Research and the Internet Advertising Bureau, the online audience wants advertisements that are relevant, useful and incentified with money off, but the results reveal that there are key differences by age group when developing appealing advertising executions. Though the study was completed in the UK, the demographics and response should provide a parallel for US Internet advertising and advertisers.
According to a new national study by Opinion Research Corporation, sponsored by Adfusion, American consumers say articles that include brand information is the type of online advertising they're most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey.
A new Performance Research study of American consumers revealed that 32% reported they are paying "Less attention" to corporate sponsorships than they were a year ago. Moreover, 62% would like to see less spending on sports sponsorships for companies experiencing any difficulties, and 68% would especially like to see less spending by those accepting federal assistance.
A new 24/7 WallStreet report says that, over the last few weeks, the newspaper industry has entered a new period of decline. The parent of the papers in Philadelphia declared bankruptcy as did the Journal Register chain. The Rocky Mountain News closed along with the Seattle Post Intelligencer, owned by Hearst, and Hearst has said it will also close The San Francisco Chronicle if it cannot make massive cuts at the paper.
According to comScore, Inc., among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily, more than double the size of the audience last year.
According to a new study from Bazaarvoice and richrelevance, conducted by JupiterResearch based on a survey of over 800 consumers nationwide, 48% of all online shoppers plan to spend less this year, but 61% of those reluctant to make certain purchases can be positively influenced by online shopping resources. The study shows that consumers are finding significant value in online content tools that connect them to the opinions and behaviors of other shoppers.
Since 2006 monitoring the digital video landscape, the Ipsos MediaCT's MOTION syndicated program currently provides data on a number of ways consumers can access their preferred video entertainment, with the aim of understanding the impact streaming and downloading has had on traditional viewing options. At the same time, the percentage of adults aged 55 and older who have recently streamed video online has also increased significantly since December 2007, rising from 32% to 46% in that time span. Due to recent growth among women and older adults, online video streaming has become a mainstream activity and should be addressed as …
According to The Nielsen Company's "Global Faces and Networked Places," revealing the new global footprint of social networking including both social networks and blogs, "Member Communities" have become the fourth most popular online category, ahead of personal email, and growing twice as fast as search, portals, PC software and email. Active reach in "member communities" now exceeds e-mail participation by 67 percent to 65 percent.