by Jack Loechner on Jun 29, 6:15 AM
Speculation on the value of blockchain is rife, with Bitcoin, the first and most infamous application of blockchain, grabbing headlines for its rocketing price and volatility.
by Jack Loechner on Jun 28, 6:15 AM
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceries online in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then.
by Jack Loechner on Jun 27, 10:05 AM
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendations from friends and family. In today's overcrowded marketplace, consumers are searching for trusted recommendations before making a purchase.
by Jack Loechner on Jun 26, 10:05 PM
Building advanced analytics such as dynamic deal scoring into the core commercial process helps software sales organizations price smarter, streamline the approval process, and win more deals.
by Jack Loechner on Jun 25, 8:59 AM
Brands and marketers should use authentic images for their campaigns and move away from stock imagery.
by Jack Loechner on Jun 22, 6:15 AM
"... sleep affects all facets of people's health, and yet there has been no easy way to accurately measure it."
by Jack Loechner on Jun 21, 11:05 AM
App marketers will likely have a very profitable year despite an increase in advertising costs by Facebook.
by Jack Loechner on Jun 20, 11:15 AM
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set them apart.
by Jack Loechner on Jun 19, 6:15 AM
in 2018, retailers are getting over their panic that giant eComm players like Amazon will disintermediate their brands into oblivion.
by Jack Loechner on Jun 18, 9:40 AM
Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages 50 and over.