"... sleep affects all facets of people's health, and yet there has been no easy way to accurately measure it."
App marketers will likely have a very profitable year despite an increase in advertising costs by Facebook.
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set them apart.
in 2018, retailers are getting over their panic that giant eComm players like Amazon will disintermediate their brands into oblivion.
Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages 50 and over.
In the 1970s, only a very small percentage of musicians in top U.S. professional orchestras were female. Today, women hold more than 50% of the chairs in America's 250 top orchestras, which many behavioral economists attribute to a simple design choice: blind auditions.
Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping: e.g. what motivates them to shop and what they want from the retail experience.
"these days shoppers want their e-commerce activities to be easy, seamless and fast, and retailers adopting an omnichannel model encourage this online sales growth."
Every CEO, senior executive, CMO and CIO is obsessed with the future of retail in 2019 and beyond! But not consumers, billions of them. Consumers don't go through the day with terms like 'omnichannel', 'm-commerce', or 'mobile responsive' floating around their heads.
More than 70% of B2B buyers fully define their needs before engaging with a sales representative, and almost half identify specific solutions before reaching out.