According to a 2002 survey of over 7,800 US consumers from BIGresearch, simultaneous media usage is a regular occurrence for roughly 50% of the US population. BIGresearch determined that 31% of female respondents say that when they are watching TV, they regularly go online, while 24.3% of men say the same. Additionally, 43% of women say that they regularly watch TV when they are online, and 34.8% of male respondents say the same.
Bargain-hunters have found the Web to be a solid resource for deals. Forty percent of the shoppers surveyed in November said that item price was a key reason in choosing to shop online versus a physical store. Wider selection and product comparison were also contributing factors.
Harris Interactive, in a recent report on the US youth market, finds that young people between the ages of eight and 18 are increasingly planning to shop this holiday season, spending a total of $5.05 billion during the 2002 holiday. A Taylor Nelson Sofres study, though, finds that just 7% of internet users worldwide are buying online and under the age of 20. In fact, most young children do not have the means (credit card access) to shop online.
According to a survey conducted by Boston Consulting Group and Shop.org, the multi-channel retail market grew by a compound annual growth rate (CAGR) of 72% between 1998 and 2002. Compared to a 31% anticipated growth for online-only retailers in 2002, multi-channel retailers that market products via catalog, store, and online is anticipated to grow by 69%. From the consumer’s perspective, multi-channel represents greater choices and information and ordering round-the-clock 365 days a year.
According to comScore Media Metrix 46.0 million (32 percent) of the 142.7 million U.S. Home, Work and College-University Internet users in October 2002 connected to the Internet via broadband. While broadband users represented only 32 percent of the total U.S. Internet population in October, they: - Accounted for 44 percent of total usage minutes in the month - Consumed 49 percent of total pages viewed online - Surfed the Internet virtually every day of the month on average versus 18 days for the average dial-up user
The results of a new study by NFO WorldGroup, which surveyed both teenagers and parents of teenagers, revealed that 16% of teenagers wanted a Ford for their first car - the highest percentage compared to other makes. Chevrolet came in as the second most desired brand at 14.5%.
The strongest means by which people are exposed to advertisements (in Latin America) is through the television, with 84% of respondents watching TV on a daily basis. Outdoor advertisements fall in second place, with 71% of people exposed to outdoor ads on a daily basis.
Based on an audience of more than 50,000 U.S. panelists who have home Internet access, Nielsen//NetRatings shows that financial oriented sites attracted more than 10 million unique visitors during the week ending November 24th, while the Government pulled only half of that.
About 62% of all employed Americans have Internet access and virtually all of those (98%) use email on the job. That translates into more than 57 million American adults whom we will call “work emailers.” Most of them use email daily for work tasks. But contrary to the perception that wired American workers are buried in email, the large majority of those who use email at work say their experience with email is manageable.
25 top African-American television markets Gathered by Nielsen Media Research-NSI as part of a collection of market demographics for marketing and merchandising planners.