Harris finds that the oldest age group -- 16 to 18 year-olds -- will spend the most this holiday season, with an estimate for the group of $2.20 billion. And, Harris believes the eight to nine year-old age group represents roughly $442 million in holiday sales.
A Taylor Nelson Sofres study, though, finds that just 7% of internet users worldwide are buying online and under the age of 20. In fact, most young children do not have the means (credit card access) to shop online. And, as Zandl Group points out, in a 2000 survey of kids between the ages of eight and 12, most (56%) are not allowed to shop online.
US Youth Holiday Spending Projections
|Age||# gifts bought||Avg Spent||Avg Price/gift||Tot Spending (Mil $)|
Source: Harris Interactive, Dec, 2002
Online Buyers Worldwide, 2002 (% Internet users)
Source: Taylor Nelson Sofres, June, 2002
Why US Online Teens 8-12 Are Not Shopping Online (%Online Teens)
|Can’t examine items||36|
|No access to credit card||32|
|Prices too high||20|
|Difficult to return||14|
Source: The Zandi Group