According to a recent report from NielsenWire, media companies focus on reaching consumers age 18-34 or 18-49, who spend (or have a key role in spending) billions of dollars every year. If solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power of the 78 million Baby Boomers in the U.S. today, says the report
According to a new CrossView survey among shoppers in North Carolina, Ohio, Illinois and Kansas, to determine' retail promotion preferences, 35% said they were shopping due to a recently received promotion from a retailer. Of those who did not receive a promotion, 68% said they would have been more likely to visit a store if they had been given one. Respondents were 64% female and 36% male.
According to a new study by Gather, Inc., individuals are increasingly turning to the Internet to get, share, and discuss the news. The report reveals trends in how people are receiving and interacting with the news, starting millions of conversations across America. Nearly half of adults surveyed consider the Internet their primary resource for news.
Fndings from a new survey by the Pew Research Center's Internet & American Life Project report that adults are just as likely as teens to have texted while driving and are substantially more likely to have talked on the phone while driving. In addition, 49% of adults say they have been passengers in a car when the driver was sending or reading text messages on their cell phone.
According to The Consumer Reports Index for July, by the Consumer Reports National Research Center, the economy is showing broad improvements in the condition, behavior and expectations of consumers. Though showing improvement, problems remain, including the proportion 16% of Americans that were unable to afford medical bill or medications, or 8.9% who have lost or have reduced health care coverage, well above levels seen in 2009. A worrisome development is a rise in Americans' homes going into foreclosure in the past 30 days.
According to new data from The Nielsen Company, airing an ad both on TV and online greatly increases its effectiveness. In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their physician about the drug than on TV or internet alone. Compared to consumers who had only seen a TV ad for a specific drug, consumers who had seen both a TV and online ad were 100% more likely to ask their doctor about it.
According to research conducted by Frank N. Magid Associates with Magid Media Futures 2010 study, half of respondents now watch online video weekly or more often, an increase from 43% in 2009. Viewers aged 18 to 24 accounted for the greatest increase in weekly online video viewership. Consumers also said they expect to watch more video online over the coming year.
According to the findings of a daily tracking survey on Americans' use of the Internet by Princeton Survey Research Associates International for the Pew American Internet and American Life Project, six-in-ten American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.
According to the American Express Global Customer Service Barometer, 61% of Americans report that quality customer service is more important to them in today's economic environment, and will spend an average of 9% more when they believe a company provides excellent service.
Findings from Alloy Media + Marketing's 10th Annual College Explorer Study show 16 million college students between the ages of 18-34 matriculating this Fall with an unprecedented $306 billion in projected spending power, up 13% since last year's estimates. The largest class in history, the current college population (ages 18-34) jumps 6% from projected 2009 figures, and shows a projected 10% increase in discretionary spending since last year, rising to an estimated $69 billion.