According to research and consulting firm Conlumino, reported by Internet Retailer, 77.1% of U.S. consumers with jobs plan to go online from work to do some of their holiday shopping.
The increased number of mobile optimized sites, new mobile opportunities in emerging markets, expanding mobile opportunities in mature markets and premium private marketplace (PMP) performance, will drive increased revenue for publishers and advertisers across all major global regions.
According to data from Kinetic Social, reported by Garett Slone for Digiday, carousel ads, which let brands show multiple images and ultimately a link to some action, are driving 10 times more traffic to advertisers' websites, compared to static sponsored posts on Facebook.
91% of respondents consider their email marketing somewhat or very successful at achieving company goals.
New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe.
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world's third-largest medium after television and desktop,
According to a new ETailing study, OmniChannel Consumer Insights 1st Annual Survey, in cooperation with B2C partners, to provide a "consumer-facing" evaluation of shopping experiences, most shoppers identify themselves as multi-channel, with 38% using a combination of channels to complete their shopping.
Nearly two-thirds of American adults (65%) use social networking sites in 2015, up from 7% when Pew Research reports began documenting in great detail how the rise of social media has affected work, politics, communications.
Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify the media buying process, moving past the experimental stage
According to the Forrester Research report, Young TV Cord-Nevers Have Arrived And Are Here To Stay, 50% of all TV viewers under age 32 will not subscribe to a traditional pay TV service by 2025.