• Two Thirds Of US Consumers Holiday Shopping On Line; Two Thirds Of Them Are Mobile
    According to research and consulting firm Conlumino, reported by Internet Retailer, 77.1% of U.S. consumers with jobs plan to go online from work to do some of their holiday shopping.
  • Improved Mobile Ad Performance Means $$ To Publishers And Advertisers
    The increased number of mobile optimized sites, new mobile opportunities in emerging markets, expanding mobile opportunities in mature markets and premium private marketplace (PMP) performance, will drive increased revenue for publishers and advertisers across all major global regions.
  • Carousel Ads Driving 10 Times More Traffic
    According to data from Kinetic Social, reported by Garett Slone for Digiday, carousel ads, which let brands show multiple images and ultimately a link to some action, are driving 10 times more traffic to advertisers' websites, compared to static sponsored posts on Facebook.
  • Opt-in Email Boosts Engagement, Lead Generation, And Acquisition
    91% of respondents consider their email marketing somewhat or very successful at achieving company goals.
  • What Are They Really Thinking?
    New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe.
  • Mobile Ads 3rd After TV and Desktop In 2017
    Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world's third-largest medium after television and desktop,
  • OmniChannel Shoppers Rank Their Druthers
    According to a new ETailing study, OmniChannel Consumer Insights 1st Annual Survey, in cooperation with B2C partners, to provide a "consumer-facing" evaluation of shopping experiences, most shoppers identify themselves as multi-channel, with 38% using a combination of channels to complete their shopping.
  • 65% Of All American Adults Using Social Media
    Nearly two-thirds of American adults (65%) use social networking sites in 2015, up from 7% when Pew Research reports began documenting in great detail how the rise of social media has affected work, politics, communications.
  • Mobile Programmatic Display Ad Spend Rolls Over Desktop
    Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify the media buying process, moving past the experimental stage
  • Half of Viewers Under 32 Won't Pay for TV In 10 Years
    According to the Forrester Research report, Young TV Cord-Nevers Have Arrived And Are Here To Stay, 50% of all TV viewers under age 32 will not subscribe to a traditional pay TV service by 2025.
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