• "Like" Might Just Be Peer Pressure
    According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State University's Department of Communication, "18- to 29-year-olds are the Facebook generation," and it's not the Millennial "likes" that assures ad success, but perks.
  • Professional, Plus User Generated Product Videos, Most Effective in Tandem
    comScore, reporting on the results of a study on the synergy of professionally produced video content and user generated product videos in marketing campaigns, found that professionally produced video content and user generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem.
  • Print Captures Local Eyes, But Digital Gaining Ground
    Among the main findings in a survey by the Pew Research Center's Project for Excellence in Journalism and Internet & American Life Project, 72% of adults are quite attached to following local news and information, and local newspapers are by far the source they rely on for much of the local information they need. Local news enthusiasts are much more likely than others to say that if their local newspaper vanished, it would have a major impact on their ability to get the local information they want.
  • Fickle "Digital Natives" Switch Platforms Every Other Minute
    According to a new study from Time Inc. titled "A Biometric Day in the Life" shows how the proliferation of digital devices and platforms would affect the media consumption habits of consumers who grew up with mobile technology as part of their everyday lives ("Digital Natives,") versus those who first learned about mobile technology in their adult lives ("Digital Immigrants"). Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones or channels within platforms) 27 times per hour, about every other minute!
  • Communications Industry Exceeding Expectations
    According to the VSS Forecast Mid-Term Update by Veronis Suhler Stevenson (VSS), total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%. These findings are spurred by an improving economy and stronger-than-expected results across all digital media, says the report.
  • Measure For Success
    According to new Whitepaper by the e-tailing group and Baynote, among surveyed merchants rating their top merchandising and navigational tactics for customer retention, evaluating analytics to see what works topped the list with 93% of retailers recording a top-2 score (most important/somewhat important). In fact, 61% rated it as "most important," sending a clear message about the mission critical nature of "Measurements: to understand how merchants are thinking about metrics today, and futuristically."
  • Local Online Radio Looks Strong in 2012
    According to the first edition of its quarterly Investing In Radio Market Report, BIAKelsey reports over-the-air local radio station revenues in 2011 reached $14.1 billion, a 0.4% increase from the year before. Radio's online revenues increased 15.1% in 2011, reaching $439 million.
  • Trust Is Earned, According To Consumers
    According to a new study from Nielsen, 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, an increase of 18% since 2007. Online consumer reviews are the second most trusted form of advertising with 70% of global consumers surveyed online indicating they trust this platform, an increase of 15% in four years.
  • Abandoned Carts Deserve A Second Chance
    Findings from the e-tailing group Annual Merchant Survey and the 14th Annual Mystery Shopping Study reveal a mixed bag of results in regard to cart abandonment tactics as a means of coaxing customers to come back to complete their purchases. Though shopping cart abandonment rates held steady, and 52% of the surveyed merchants said that a reminder email was sent to customers who abandoned their cart
  • TV Hook-Ups Popular
    According to new consumer research from Leichtman Research Group, 38% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% last year, and 24% two years ago.
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