• Shoppers Want Informative Advertising
    Shoppers Want Informative Advertising

    According to an email survey by the Yellow Pages Research Institute that addressed consumers' changed attitudes toward the advertising they consider when making purchase decisions, more than nine out of 10 consumers said they prefer informative advertising to entertainment-based sources of advertising. In addition to getting the facts without too much hype, rather than advertising that is entertaining, consumers report that trust and reliability also hold greater significance in the decision-making processes.

    When asked what forms of advertising they considered to be reliable and trustworthy, traditional entertainment-based forms of advertising, such as television and radio, ...

  • Education On the Internet
    Education On the Internet

    A recent summary by E-Marketer, reporting on a survey released by SBC Internet Services, showed that more than one-half of Internet users value the net as the best resource for learning and information. Books are a weak second, with only 19% of respondents accessing bookshelves before they turn to the Internet.

    Importance of Media as Learning or Information Resource for US Adult Internet Users
    (% of Internet Users) September, 2001

     +------------------------+-----+ | Internet | 53% | | Books | 19 | | Television | 14 | | Newspaper & Magazines | 10 ...
  • Marketing Financial Services to Women
    Marketing Financial Services to Women

    A recent release of a joint project between Simmons Market Research Bureau and MarketResearch.com, reports that the study, found that women have made major strides toward achieving parity of financial compensation, putting them in a position to soon surpass men in their need for financial services.

    Evan Goldfarb, Executive Vice President Marketing and Sales for Simmons Market Research Bureau, says "Generation X and Generation Y women represent new breeds of consumers, careerists, and investors. Capturing their loyalty early means creating a lifelong consumer." The "Women and Finance Project" predicts that women will comprise 59% ...

  • Travel Advertising Jumps Back
    Travel Advertising Jumps Back

    Jupiter Media Metrix reports that online travel advertising has soared in 2001, despite a major setback following the events of September 11. Online advertising for the travel industry began a sharp increase the second week of May with 291.9 million impressions and peaked in the fourth week of August with 1.1 billion impressions, a 263% increase.

    "The early 2001 launch of Orbitz.com put a surge into travel advertising, with the industry more than doubling between the spring and the end of summer," said Charles Buchwalter, vice president, media research, Jupiter Media Metrix. He went on ...

  • Jupiter Pops Out
    Jupiter Pops Out

    Reported earlier in a ResearchBrief, a recent release by Jupiter Media Metrix shed some more details on their decision to exclude some pop-up (and pop-under) advertisements from its Web site rankings as part of an overhaul in the way it reports traffic figures. The move is a reversal for Jupiter, defending the practice of including pop-ups previously, saying it made its results more consistent. Nielsen/NetRatings, which acquired Jupiter in October, had excluded pop-up ad traffic from its rankings. Margaret Kane of CNET News summarized some of the details.

    The use of pop-up ads to inflate traffic ...

  • Global Online Population
    Global Online Population

    An important data resource is a collection of the latest statistics on Internet users for countries around the world. CyberAtlas maintains an updated list and compares it to regional growth patterns and other projections for accuracy.

    The population statistics of the countries listed is taken from the CIA's World Factbook. The number of active users is tracked by the Nielsen//NetRatings service, which account for more than 90 percent of the world's Internet users. The number of active users is an estimate of the number of people that actually go online in a given month.

    See ...

  • U.S. Weekly Web Usage
    U.S. Weekly Web Usage

    While global usage, as reported in a recent Brief, is of interest to those serving the world, active internet participants in the U.S. is of considerable use to the average, less-than-galactic, business and promotional effort. Provided by Nielsen//NetRatings Audience Measurement Service, the weekly report of the Internet universe is based on members of households, 2 years of age or older, that have access to the internet .

    Week ended December 9th

    Number of Sessions per Week - 6
    Number of Unique Sites Visited - 19
    Time Spent per Week - 3:22:58
    Time Spent During ...

  • Measuring TV Ads
    Measuring TV Ads

    Intermedia Advertising Group reports that changing viewer habits and declining attentiveness have created an environment in which only half of the television audience ever sees the ads because of channel changing or leaving the room. In addition, they point out that only about 20% of viewers who see the ads can recall the message, and less than 10% understand the message.

    IAG says that advertisers currently use a variety of copy testing and post-advertising survey methods, none of which actually measure the effect of the ads as actual viewers see them.

    As a consequence, IAG ...

  • Niche Net Advertising
    Niche Net Advertising

    A new University of California study shows that minority purchasers are at a disadvantage in vehicle showrooms. The survey goes on to report that by buying on the Internet, minorities could save an average of $500 over going through a dealership. For advertisers, this could represent a window of opportunity.

    Florian Zettelmeyer, a Berkeley marketing professor, said " people who come from neighborhoods with a higher percentage of college-educated residents were found to pay lower prices at the dealership than the average consumer. Women pay a very small amount more, 0.2 percent (about $45 on the ...

  • Asian Americans Online
    Asian Americans Online

    Among the findings in a new report from the Pew Internet Project called "Asian-Americans and the Web: The Young and the Connected," is the fact that Asian-Americans who speak English are more experienced and active Internet users than whites, African-Americans, or Hispanics. The study shows that about three-quarters of Asian-American adults have gone online, a significantly greater rate than the 58% of white adults, the 50% of Hispanic adults, and the 43% of African-American adults who have done so.

    - 70% of Asian-American Internet users are online on a typical day. This is much higher than ...

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