• Hiring (or Not) & Planning For Mobile Marketing
    According to Aquent, in a Forrester Consulting commissioned study, to evaluate how companies are adjusting their staffing to support mobile program growth, there is a mismatch between current hiring practices and organizational needs.
  • Smartphones Capture Almost Half of Canadian Population
    47% of Canadians now report using a Smartphone, a significant increase over last year's 34% of Canadians reported using such a device. Tablet device use has also jumped, with 21% of Canadians reporting use of these devices, from just 10% a year ago.
  • Localize Brands For Success
    A new study from the Chief Marketing Officer Council shows that many companies, dissatisfied with the effectiveness of local channel and field sales partners, are seeking new digital media avenues and localized engagement activities.
  • Will The Kids Take Over The Business?
    For owners of family businesses, nearly half want to keep the business in the family. But, only 13% believe it is very likely that it will actually happen.
  • Myths of Multichannel Retailing
    According to the annual survey of global shoppers by PwC, based on more than 11,000 shoppers in 11 different countries spanning four continents, the study debunks some of the mythology concerning consumers, retailers and CPG companies. Using a "10 Myths" framework, the report separates fact from fiction to better serve today's multichannel shoppers.
  • "Don't Stress" Seems To Be The Mature Counsel
    The recent Stress in America survey, from the American Psychological Association PA, shows that, across generations, younger Americans report experiencing the most stress and the least relief, reporting higher stress levels than older generations and say they are not managing it well.
  • Fluidity In Facebook Population
    New findings from the Pew Research Center indicate there is considerable fluidity in the Facebook user population. Though 67% of online American adults are Facebook users, 61% of them say that they have voluntarily taken a break from using Facebook for a period of several weeks or more. 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
  • Structural Packaging Impacts Repeat Purchase
    According to a new MeadWestvaco consumer satisfaction study, "Packaging Matters," the role of packaging in product satisfaction as consumers purchase, transport, use and dispose of products, packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and there is a low level of satisfaction once consumers leave the store and rely on the structural or functional features of the package at home or on-the-go.
  • Web Login Through Social Sites Deemed Valuable
    According to a recently released report that Janrain commissioned to Blue Research, social login is understood, recognized and increasingly used by a majority of consumers. In addition, consumers better understand the value of sharing access to their social profiles when it results in a more personalized, relevant online experience. While the majority of respondents said they are likely to leave a website or give false information when required to register, 66% of consumers surveyed say social sign-in, the ability to sign-in to a website using an existing online identity from providers like Facebook, Google and Twitter, is an attractive solution …
  • Personal Habits Impact Consumer Shopping
    According to The 2013 BrandSpark/Better Homes and Gardens American Shopper Study, with BrandSpark, 77,500 respondents contributed data weighted to a national profile of shoppers to not only select Best New Product Awards, but also to uncover what is on the minds of American shoppers. In addition to the winning products, the highlights of the American Shopper Study with regard to specific consumer positions on important personal habits.
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