According to a new study by Eloqua, Modern Marketing, modern marketers understand the competencies that are required in their jobs, but admit that they fall short compared to how "ideal" marketers would blend these competencies together. The report presents respondents views of where they stand in relation to the best-of-breed professional, and how far they have to go to improve.
According to a new study by SimplyMeasured, as more and more consumers use Twitter to reach out to brands for help and support, the world's top brands are increasing their investment in customer service on the network. 30% of the Interbrand Top 100 Brands now have dedicated customer service handles, with the goal of resolving customer issues as quickly as possible.
A new Whitepaper from the e-Tailing Group and Invodo notes that consumer consumption of video has exploded over the past few years. YouTube says over 4 billion hours of video are watched each month. The e-tailing group 2012 Mystery Shopping review revealed that 70% of retailers, versus 59% in 2011, made video part of their shopping experience in the past year.
According to Microsoft Advertising, with Flamingo Research and Ipsos, as attention shifts from evening primetime to 'always-on' screen time, consumers are combining devices in new ways to multi-task, amplify experiences, share and connect with others and get things done. The new research shows four common multi-screen pathways and the underlying consumer needs that drive each one, says the report.
Though not so much "research," as the application of research, the assembled demographic information in this Brief can be of value in media buying, positioning and tactical and strategic planning. The segmentation of the marketplace has fallen into several categories, but none so ubiquitous as age or generational similarities. William Schroer, SocialMarketing.org, has thoroughly described population cohorts in a convenient fashion for planning purposes.
According to the latest research by Mintel on consumers' attitudes about the economy, folks in the US are not looking at the future through rose-colored glasses. 72% of US consumers think younger generations will have a more difficult time than they had, and 49% think that other countries offer better opportunities than the U.S..
According to The Harris Poll, at a time when many of the companies thought of as being as American as apple pie are actually outsourcing a growing portion of their production abroad, "buying American" has never been a more confusing proposition.
According to a new study by Weber Shanadwick, with KRC Research, the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63%, respectively,) and women are also more active in their use of these sites.
According to a new study by McKinsey, a massive wave of urbanization is propelling growth across the emerging world. This urbanization wave is shifting the world's economic balance toward the east and south at unprecedented speed and scale.
Javelin Strategy & Research's latest report outlines opportunities for financial institutions, billers, mobile carriers, and bill-pay innovators to enhance the online and mobile options with electronic payments for this underserved population. When it comes to paying bills, too often the nation's 37 million underbanked American's do it using hard and costly ways: in cash, and in person, by mail, or by phoning call center's.