by Jack Loechner on Feb 28, 6:15 AM
There's no evidence for the proposition that social media crowds out face-to-face communication with those who ought to matter most, our close friends and family members.
by Jack Loechner on Feb 27, 6:15 AM
Almost four-in-10 commercial radio listeners consider themselves to be 'Fashion Forward', or ahead of the game when it comes to what to wear.
by Jack Loechner on Feb 26, 6:15 AM
After mobile phones had gone mass market, half of U.S. adults told Gallup they had a "cellular phone" and half said they did not. Of those without a cellphone, almost half said they had no intention of ever getting one.
by Jack Loechner on Feb 23, 6:15 AM
72% of organizations had a clearly defined Customer Success strategy while the remaining 28% said they didn't have one yet.
by Jack Loechner on Feb 22, 6:15 AM
Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions. Most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months.
by Jack Loechner on Feb 21, 6:15 AM
For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits. In 2017, consumers' digital coupon redemption rose 67%.
by Jack Loechner on Feb 20, 6:15 AM
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search of something better.
by Jack Loechner on Feb 19, 6:15 AM
The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing
by Jack Loechner on Feb 16, 6:15 AM
The battle for online shoppers in the ecommerce and online grocery shopping space, shows "Amazon" to be almost always be the first company that comes to mind. The behemoth company boasts 43% of the country's online retail sales, and is a key player in the shift towards ecommerce groceries.
by Jack Loechner on Feb 15, 6:15 AM
The digital advertising industry shows few signs of slowing down, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks to the top ten digital ad spend trends.