72% of organizations had a clearly defined Customer Success strategy while the remaining 28% said they didn't have one yet.
Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions. Most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months.
For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits. In 2017, consumers' digital coupon redemption rose 67%.
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search of something better.
The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing
The battle for online shoppers in the ecommerce and online grocery shopping space, shows "Amazon" to be almost always be the first company that comes to mind. The behemoth company boasts 43% of the country's online retail sales, and is a key player in the shift towards ecommerce groceries.
The digital advertising industry shows few signs of slowing down, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks to the top ten digital ad spend trends.
According to an article recently published by MarketWatch, Bitcoin has had a wild ride, and millennials have decided to go along for it.
"Fake news" has actually benefited the media, consumers and businesses alike, says Karla Jo Helms, founder and CEO of JoTo PR, proposing a contrarian theory.
According to Radial, simplifying omnichannel commerce technology and operations, 72% of US online shoppers have a membership to an eCommerce marketplace such as Amazon or eBay. Their recent study entitled "Outsmart eCommerce Giants to Win Online Shoppers in 2018" shows that the retail industry dominated headlines throughout 2017.