Digital streaming now represents an estimated one-quarter of time spent watching TV, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par with time-shifting via DVR.
Digital has become a part of everyday life for most Americans. Smartphones, Tablets, Smart TVs, and Wearables are everywhere and new technology is perpetually on the horizon. Words like "multiscreen" and "programmatic" have taken over the conversation.
As Americans increasingly rely on the internet for everything from reading the news to paying bills, new research indicates they are more willing to trade brick-and-mortar retailers for e-tailers.
According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, and reported on Adotas, in 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous.
According to The Salesforce Marketing Cloud Report, based on global advertising data across Facebook, Twitter and LinkedIn, covering more than 2 trillion impressions and 200 billion engagements, in the last 18 months there has been a seismic shift in both the entire digital and advertising landscapes.
According to a new report from Javelin Strategy and Research, "Mobile Online Retail Payments Forecast 2015," consumers spent $75.8 billion in apps and on the mobile web in 2014, up 33.68% from $56.7 billion in 2013
58% of marketers worldwide used real-time personalization, data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.
Social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%.
Though customer expectations have steadily risen in 10 years, most companies have not been able to keep pace. As a result, the "Switching Economy," the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates, has swelled to $1.6 trillion, a 29% increase since 2010.
A total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) And, 7% of broadband households, or 8.4 million, subscribe to at least one OTT video service but not to a pay TV service,