by Jack Loechner on Jul 17, 6:15 AM
According to results from a recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, 56% say friends and family, and 52% say TV ads are the leading sources of information about new products for consumers.
by Jack Loechner on Jul 16, 6:15 AM
According to a new survey by Acuant, 55% of respondents currently rely on card scanning information capture processes, compared to only 19% which still use 'paper based' processes, and 17% which rely on 'customer entered' data.
by Jack Loechner on Jul 15, 6:15 AM
According to a wearable analysis by MailerMailer, with the release of the Apple Watch, wearable technology has officially arrived. Wearables, as they are often called, place limitations on both email design and metrics.
by Jack Loechner on Jul 14, 6:15 AM
According to Ipsos, presented by Elissa Moses, a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations is called Implicit Reaction Time.
by Jack Loechner on Jul 13, 6:15 AM
It's a good time for marketers to get a gauge of the email landscape. This landscape is "all about change," so here are some stats and trends that are making waves so far this year:
by Jack Loechner on Jul 10, 6:15 AM
According to a comScore report at the recent IRCE conference, mobile commerce began to make a noticeable increase in its share of digital commerce sales, jumping to 15.4% after in the first quarter of 2015 after hovering close to 11% for several prior quarters.
by Jack Loechner on Jul 9, 6:15 AM
According to the latest quarterly TV viewing figures from Nielsen, reported by Marketing Charts, youth as a whole are watching less TV, and the decline appears to be accelerating, says the report.
by Jack Loechner on Jul 8, 6:15 AM
According to a study and analysis by Return Path, from subscriber engagement with 199 million messages in 600,000 mailboxes, Email send frequency requires a delicate balance: send too little and leave money on the table, too many and customers become annoyed leading to complaints, list churn, and deliverability issues.
by Jack Loechner on Jul 7, 6:15 AM
According to new research by Pulsepoint and Digiday, brand engagement is at the heart of content marketing, cited by 66.8% of UK and US agency and brand professionals.
by Jack Loechner on Jul 6, 6:15 AM
Nearly 50% of the workforce will be comprised of Millennials. They are diverse, tech-savvy, socially connected, and more comfortable "job jumping" to find professional fulfillment.