According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does: two trillion versus YouTube's three trillion. Both services have a comparable number of monthly users overall.

The amount of time viewers spend watching online video on their laptops, tablets and smartphones is increasing rapidly... advertisers are shifting their budgets online to follow them... "

A study titled "Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences," show that there is a massive disconnect between the content that business executives seek and the content that marketers provide.