A new report from the McKinsey Global Institute (MGI), China's Digital Transformation: The Internet's impact on productivity and growth, projects that new Internet applications could fuel 7 to 22% of China's incremental GDP growth through 2025, depending on the rate of adoption. That translates into 4 trillion to 14 trillion renminbi (RMBs) in annual GDP in 2025.
The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated it into broader company goals.
According to a new study by Contently, when the CEO of Chartbeat revealed that only 24% of readers were scrolling down on native ad content on publisher sites, compared to the 71% of readers who scroll on "normal content," it was an indictment of the quality of sponsored content at large,
According to Corporate Visions, Inc., survey results reflecting the responses of more than 700 business-to-business (B2B) marketers and salespeople from around the world, regarding their level of confidence when it comes to having key customer conversations, showed a disconnect between where salespeople feel pressure and how well their companies prepare them for these critical conversations.
According to new research from Mintel, 38% of high income consumers believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality, while 44% of households earning $150K think this way.
Executives say their CEOs are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. Yet the latest survey also finds that many respondents say their companies must address key organizational issues before digital can have a truly transformative impact on their business.
According to a new study from Socialbakers, the average Facebook brand's post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June.
According to new data from Kantar Media, free standing insert (FSI) coupon activity increased 3.4% based on coupons dropped during the first six months of 2014, versus the same time period in 2013. FSI coupons within Non-Food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
According to global research consultancy TNS, adults around the world remain hooked on TV, but the consumption habits of content-hungry viewers are changing rapidly. TV sets alone are no longer enough to satisfy the appetite for content.
According to the results of The Harris Poll of U.S. adults surveyed online between June 11 and 16, 2014, Americans are loosening their purse strings in several key areas, backing off of several key efficiencies and cutbacks in comparison to a year ago, indicating more confidence in their financial prospects for the near future.