According to the 2016 Call Intelligence Index published by Invoca, analyzing more than 58 million calls across 40 industries, digital is now driving more calls to businesses than ever before.
According to the Nielsen first-quarter 2016 Connected Device Report, being a connected consumer isn't a trend, it's a way of life. The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship, declares the report.
According to a new report from Catchpoint, shopping cart abandonment costs online retailers between $15-20 billion annually in lost sales. Shopping cart abandonment rates have traditionally run between 60 and 80% of all online shopping experiences.
According to the annual World Press Trends survey by the World Association of Newspapers and News Publishers, audiences are contributing an increasing share of the total global newspaper revenue. Newspaper circulation revenue represents 53% of the overall industry revenue.
85% of companies are now implementing some form of personalization. However, most companies' personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors' (63%), efforts a grade of "C" or lower.
Millennials represent over 80 million shoppers, with a current shopping habit of almost $600 billion and an estimated growth to over $1.4 trillion by 2020.
TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim.
Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers.
2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, and widening through 2020.
US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year, thanks to media multitasking, nearly an hour more than the average in 2011.