58 percent of nearly 800 users of social networking sites say that very few of the ads and offers they're currently seeing on social networking sites match their specific interests and preferences, and another 29 percent say none of them do, as reported in a recently released Prospectiv poll. Only 13 percent say that "most" ads meet their interests and preferences.
According to the IAB Internet Advertising Report, conducted by PricewaterhouseCoopers, released in May, 2008, Internet advertising revenues in the United States totaled $21.2 billion for the full year 2007. For the fourth consecutive year, revenues posted record results, with total revenues for the 2007 fourth quarter increasing 13 percent from the third-quarter and 24 percent from the 2006 fourth-quarter total. Full year 2007 Internet advertising revenues were up 26 percent versus full year 2006 revenues of $16.9 billion.
According to BIGresearch's most recent Simultaneous Media Survey, African Americans, Hispanics, Asians and Whites not only use traditional media differently, their adoption of new media is also quite unique. When it comes to traditional media, types of TV shows watched as well as radio formats listened to most often differ by consumer group.
According to the Business Elite Study by Ipsos MediaCt, and the Executive Summary drafted recently for the AAAA, almost half of C-suite executives say "the Internet has made little difference in their reading of business publications," while at the same time, using a publication's website is part of the daily routine for about two out of five (38%).
According to a the second in a series of findings from the Meredith/NBC Universal "What do Women Want?", when it comes to health, 56% of women are more concerned about diet/weight and 36% about eating right, while only 23% express the same degree of concern about cancer, 20% about heart health, and 18% about diabetes.
A deeper look at financial news and information seekers including sites, user demographics, advertisers, ad sizes and types.
In March, Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital
According to the New Future In Store by TNS, sixty percent of shoppers across the globe believe that they will be able to pay for purchases using just their fingerprint by 2015, rated top by 25% of shoppers. However just 19% of U.S. shoppers voted for it as their favorite. U.S. shoppers gave their top nod to interactive, intelligent shopping carts that locate products in the store, check prices and promotions, upload recipes and complete the checkout process.
According to a new analysis from Scarborough Research, six percent of all consumers are classified as Digital Savvy nationally, but Austin (TX) adults are almost twice as likely as the national average to be in this leading edge consumer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption.
According to the findings of a National Retail Federation survey, conducted by BIGresearch, consumers still plan to spend about forty percent of their tax rebate checks, sending $42 billion back into the economy, but because of the increasing prices of gas and groceries, consumers plan to spend more of their rebate checks on necessities like gas and food rather than on discretionary items like electronics and apparel.