According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they would make a purchase, and only 40% would download a coupon.
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ad spending is rebounding in 2011 among leading Hispanic magazines, Overall, in January-April 2011, the segment has generated $51.4 million in ad dollars, an increase of 24.8% over the same period last year. While performance is inconsistent across the segment, says the report, many key Hispanic titles and categories have shown strong growth in ad pages and spending so far this year.
In a new release from the Leichtman Research Group, the nineteen largest cable and telephone providers in the US, representing about 93% of the market, acquired nearly 1.3 million net additional high-speed Internet subscribers in the first quarter of 2011. These top broadband providers now account for 76.6 million subscribers, with cable companies having 42.6 million broadband subscribers, and telephone companies having almost 34 million subscribers.
The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations makes the Unica Annual Survey of Marketers especially valuable. Last year, the survey revealed that the key concerns among marketers were an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs. This year, the survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology …
Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result backs up earlier research from several sources on why consumers follow brands on social sites, but this was a much lower priority for the wealthy. Their top reasons for following brands were due to a preexisting affinity for and a desire to be kept informed about the brand, suggesting that social media marketers still need to provide fans with value, even if it isn't directly in the form of a coupon or sale.
A recent report from Chief Marketer focuses our attention on a new study "thinkmobile," by Ipsps OTX and sponsored by Google, that shows how smartphones are used in daily life, how they are used in decision making for products and services, and how consumers respond to mobile ads. Four in five smartphone users browse the Web on their devices, and three fourths use mobile search.
According to Trip Advisor, 86% of travelers are planning leisure trips this summer, up from 83% that said they traveled last summer. While most Americans appear committed to taking vacations this summer, though 39% said the rising cost of fuel is affecting their summer travel plans. 18% of respondents expect to take fewer trips by car, 12% intend to take shorter driving trips, and 5% are not planning to travel at all this summer, as a result of rising fuel prices.
Recently released research from Unisfair shows that virtual engagement is the new norm in marketing, training and collaboration. The second annual survey finds that 60% of respondents plan to increase spending on virtual events and environments this year and that, if budgets were not an issue, 67% would host 10 or more virtual events in the next 12 months.
According to a research study conducted by Dr. Kathleen R. Ferris-Costa, University of Rhode Island, College of Business Administration, brand advocates, people who habitually review products and share their opinions with others around them, write more than twice as many communications about brands as the average Web user, and forward between two and three times more of other people's online communications about brands. Brand advocates are 70% more likely to be seen as a good source of information by people around them.
According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles. These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% more likely), become a fan or follow a celebrity (24% more likely) and comment on others postings (27% more likely).