Key findings snapshot:
According to the survey, 42% of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are turning to virtual events, with 40% indicating the primary benefit of holding a virtual event is the ability to reach a much larger audience for less money. Other benefits highlighted by respondents included:
Respondents indicated they will host virtual events for a number of purposes in the next 12 months, including:
46% of those polled predict more than 50% of corporate events will be hybrid within two years, with another 41% predicting that shift will take place within five years.
62% of respondents would like the ability to attend a virtual event from a mobile device. 58% cited the ability to multitask is the best part about attending a virtual event, while 14% find the ability to be "invisible" until they want to engage with colleagues or vendors to be a primary benefit of attending virtual events.
Virtual events are "attended" from everywhere (or anywhere). Unusual places where respondents have attended include:
Joerg Rathenberg, VP of Marketing, Unisfair, concludes that "... no matter the business purpose... virtual business environments... are rapidly becoming a marketing standard... across industries and enterprises... "
To learn more about the survey by Unisfair, please visit here.