The results of The Harris Poll in July, 2011 show 15% of Americans uses an e-Reader device, up from 8% a year ago. Also, among those who do not have an e-Reader, 15% say they are likely to get an e-Reader device in the next six months.
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and app-enabled devices. According to the study, Smartphone ownership was up 53% year-over-year (to 34% penetration) as of June 2011. In fact, 68% of the mobile auto population has a Smartphone. With increased Smartphone penetration, the audience for mobile advertising has grown.
A new study by KN Dimestore and SocialVibe shows that incentivized advertising works to drive active attention to a brand message and significantly increases brand perception and purchase intent. According to the study, more than 90% of people pay active attention to the brand message when interacting with incentivized engagements, and brand perception rises an average of 38% after completing the engagement.
According to a new report by Ipsos titled "Ipsos Global @dvisory: The Economic Pulse of the World," the citizens' assessment of the current state of their country's economy for a total global perspective, looks "as if the world took a step backwards by five months." The global aggregate national economic sentiment dropped two points this month to 38%. The downward movement comes directly after a period of relative consistency for the global average. This measure takes us back to March 2011 and is on par with January 2010, says the report.
According to the second annual survey by Kony Solutions, compiled from retail, financial, media, and healthcare verticals to uncover current mobile strategies and future developments for some of the largest brands in the world, 40% of organizations believe developing applications across multiple operating systems and devices is the biggest challenge in their mobile strategy.
According to an update of U.S. deals forecast by BIA/Kelsey, U.S. consumer spending on deals (including daily deals, instant deals and flash sales) will grow from $873 million in 2010 to $4.2 billion in 2015, representing a 36.7% compound annual growth rate. In March the firm had estimated 2015 deals spending at $3.9 billion.
According to a new release from Kantar Media Compete, successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The study found that nearly one in three consumers receive more than 20 emails from retailers in a week. And, 89% of respondents at least occasionally click through to a retail site from an email or visit a retail site immediately after reading an email.
According to a new Nielsen report, social media's growth connects people with just about everything they watch and buy. Whether it's a brand icon to connect with a company on LinkedIn, a news ticker promoting an anchor's Twitter handle or an advertisement asking a consumer to "Like" a product on Facebook, people are constantly being driven to social media. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
According to a new study by L.E.K. Consulting, more than half of U.S. consumers will be using mobile devices regularly for shopping within the next five years. Two thirds of smart phone owners today have used their devices to make purchases and more than 80% have used them to assist in purchasing decisions through product research at least once in the past year.
According to a study from the Pew Research Center, reported in Marketing Charts, 65% of Latino and 66% of African American adults went online in 2010, roughly 14% less than the 77% of white adults who did so. Additionally, only 45% of Latinos have broadband access at home, 13% less than the 52% of blacks and 31% less than the 65% of whites with home broadband access