The total community approach (online community, social channels, and brand experts) is growing, says the report. Social usage is becoming just a normal way of life for many (70% of people in the US use social), and brands are investing in social, with Forrester Research forecasting that US marketers alone will spend $15.5 billion on social marketing in 2016.
According to 65% of global respondents in a Nielsen online survey, 61 countries say they watch some form of VOD programming, which includes long-and short-form content.
According to a new study by consulting firm Deloitte, binge-viewing is fast becoming the new national pastime, as 70% of U.S. consumers now binge-watch TV shows, with Americans watching an average of five episodes per marathon session.
According to Adestra, a provider of marketing technology software and services, announcing the results of a study to gauge consumer opinions and behavior about email, the most surprising thing revealed is that teens and Millennials use email a lot!
young multicultural viewers are still subscribing to, and watching, traditional television that reflects their images and experiences. Urban content viewers, (multicultural viewers watching TV content in heavily populated markets,) watch 51% of their weekly TV viewing live.
Retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing dollars into building out their mobile platforms.
According to ReachMail, since investing in acquisition of new customers is six to seven times costlier than re-activating past customers, there is a huge value in investing in re-activation campaigns.
Internet of things (IoT) devices are gaining the attention of many marketers and consumers. While they may have different purposes, says eMarketer in a recent survey, the study finds that these devices may become common financial transaction methods, particularly wearables.
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. Instead, the eMarketer forecast appears to be a more impressive projection: mobile alone will rival TV in ad spend in 2020.
According to a new analysis and release by the Radio Advertising Bureau, radio boasts the broadest mass reach among all media while simultaneously affording narrow targeting capabilities through numerous program formats and networks.