According to a new report from EMarketer, marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain about how to apply it to their business.

73% 0f surveyed participants, over the next three years, predict an increase in the consumption of full-length shows online, 77% predict an increase in smartphone video viewing, and 79% predict more time will be spent watching smart TVs with a direct internet connection.

Aggregating data from more than 671 million push notifications and 1.4 billion daily events on its platform to uncover marketers' roadblocks, apps are messaging users at the wrong time, failing to cross cultures, and missing the mark on frequency.

The 2016 presidential campaign has exposed class and education differences among Republicans.

According to a new study from Deloitte, exploring the digital influence of in-store sales across 9 countries, digital influences 49% of in-store sales studied, while mobile influenced 28%.

According to a new study by Rapt Media, personalization and deeper engagement are both the top priority and greatest challenge for content marketing creatives, and demonstrates that they are not thinking about engagement measurement when creating content.

According to an online MarketingSherpa consumer survey, in combination with a marketer survey to compare what consumers say they want and what marketers actually do, email emerges as the most preferred way for consumers to receive updates and promotions.

According to new research by eZanga, across several demographics to understand consumers' interactions and preferences for emerging advertising formats, Generation Z (Born: 1995-2012; Population: 23 million) appears unable to identify advertisements on mobile devices, as 31% say that they are rarely ever exposed to mobile advertisements

According to a new PricewaterhouseCoopers (PwC) study, looking at the areas where US CEOs and their designates plan to increase spending over the next year, 28% of respondents said they planned to increase advertising spending within the next 12 months.

39% of Virtual Reality viewers are most interested in watching or experiencing VR movies, followed closely by games, TV/music videos, educational content, and sports.