A joint ANA and Forrester Research survey of more than 100 national advertisers, representing nearly $14 billion in measured media budgets, finds that 62% say that TV advertising is less effective than it used to be. Though they still express faith in the future of the 30-second spot, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.
Respondents to the study said their TV ad spending will remain flat this year. They also reported allocating only 41% of their media budgets to television last ...
According to Nielsen's online panel data of U.S. visitors to online TV sites in the last 30 days, when it comes to viewing behavior, demographics, and ad effectiveness, those watching online TV Network video are closer demographically to DVR users by gender breaks, but closer to the general online population relative to age, reports Jon Gibs, VP for Insights, Online and Cross Media.
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands as they dabble in social media gaming. Women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on "virtual currency" perhaps more often than they hit the ATM, says the report. The study of U.S. women, of whom 50% play online games according to Pew Internet, offers a picture of this growing group and where brands fit in. According to market research firm Think Equity, the $720 million online social-gaming market ...
According to a new survey recently announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet, connecting socially, managing their personal finances, and even as a means for advocacy. 91% of mobile phone users go online to socialize compared to only 79% of traditional desktop users. Mobile phone users are 1.6 times more likely to manage finances compared to traditional desktop users. Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause.
The economy is turning around based on what one hears from economists and the White House, but according to the results of The Harris Poll of 2,576 adults surveyed online between January 18 and 25, 2010, when it comes to small things people can do each day to save money, consumers are still acting cautiously. 63% of U.S. adults say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so.
According to a recent comScore study recaping key trends in the U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile, total U.S. e-commerce spending reached $209.6 billion in 2009, down 2% versus the previous year and the first year on record with negative growth rates. Travel e-commerce spending dropped 5% to $79.8 billion, while retail (non-travel) e-commerce spending remained virtually flat at $129.8 billion.
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the cost of poor customer service in the U.S., found that enterprises in the U.S. lose an estimated $83 billion each year due to defections and abandoned purchases as a direct result of a poor experience. Nearly two-thirds of consumers said they had ended a relationship due to customer service alone. The survey participants said that when they end a relationship, 61% of the time they take their business to a competitor.
According to the most recent contiguous six month poll by the Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%). The report concludes that "The recession may be officially over, but it appears that marketers have reset their expectations and a greater degree of frugality has set in. Cost savings and reductions may be the "new normal", even when the ...
According to the February Consumer Reports Index, though consumers spent more than they planned to this past holiday season, they aren't planning to open up their wallets again anytime soon. The Past 30-Day Retail Index for February, which reflects the purchases consumers made in January, is 10.9, a decline of 23% from the previous month says the report.
A national survey, conducted by Cision and Don Bates of The George Washington University, found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia