by Jack Loechner on Jun 30, 6:15 AM
91% of retailers now have a presence on two or more social channels. Apparel brands were the most socially connected with 86% present on four channels or more, and 60% present on all five tracked channels. Conversely, only 40% of electronics brands had a presence on four channels or more.
by Jack Loechner on Jun 29, 6:15 AM
According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affiliate Traction, collecting and synthesizing research from several respectable sources, 70% of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so.
by Jack Loechner on Jun 26, 6:15 AM
According to New research from Mintel, while there are a number of similarities between American kids and teens (opinions of their peers and parents, and preference for low-impact activities like watching TV), teens enjoy a great deal more independence than kids.
by Jack Loechner on Jun 25, 6:15 AM
Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggled with mobile measurement. Just 51% measured user engagement and return on investment from mobile efforts.
by Jack Loechner on Jun 24, 6:15 AM
Along with managing vast databases of customer data, marketing automation software is used to develop, execute and track marketing campaigns.
by Jack Loechner on Jun 23, 6:15 AM
According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switched providers in the last three months, a 2.0% increase y/y. Additionally over the course of the next six months, a total of 15.3% of respondents said they plan to either switch (3.1%), change (7.4%), or cut service altogether (4.8%), and 32.4% are on the fence and might need to be enticed to stay.
by Jack Loechner on Jun 22, 6:15 AM
According to a new report from Accenture, a new era of highly sophisticated "living services" can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.
by Jack Loechner on Jun 19, 6:15 AM
According to research findings presented by Andrew Lipsman, vice president, marketing and insights, for comScore Inc. at the Internet Retailer Conference & Exhibition, in the fourth quarter of 2014, mobile accounted for 13.0% of digital sales, up from 11.1% in the prior quarter, and then continued to increase to a share of 15.4% in the first quarter of 2015.
by Jack Loechner on Jun 18, 4:33 PM
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some social media trends gaining momentum, as well as some surprising stalls.
by Jack Loechner on Jun 17, 6:15 AM
According to a new survey by the Interactive Advertising Bureau (IAB), "Mobile Video Usage: A Global Perspective," 30% of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently.