by Jack Loechner on May 31, 6:15 AM
Young people of America (are) using their collective power as a driver of social change.
by Jack Loechner on May 30, 6:15 AM
"...customers of streaming-video companies like Netflix and Hulu are far happier with their service overall than subscribers of traditional cable, satellite and other pay TV operators..."
by Jack Loechner on May 29, 6:15 AM
"The Neighbor Scam is a tactic phone fraudsters use to mimic (also known as spoofing) the first six digits of a user's phone number, the area code and the following three digits, to trick consumers into picking up the phone thinking it's a neighbor or nearby business calling,"
by Jack Loechner on May 28, 6:14 AM
According to MultiChannel Merchant, speaking to "Shopping Experience" reported by Daniela Forte, "as a consumer navigates her way through the purchase journey to the checkout area of a website, retailers are close to closing the deal, so it's imperative that they provide a seamless experience at this crucial point in the buying process
by Jack Loechner on May 25, 6:15 AM
Technology has dramatically changed the online experience for consumers, and, along with this, digital platforms continue reshaping the way consumers interact and engage with each other, as well as with online brands.
by Jack Loechner on May 24, 6:15 AM
Consumers, by a 2:1 margin, want brands to require consent before using personal data for targeted marketing.
by Jack Loechner on May 23, 6:15 AM
Data collection is the new flossing: Everyone says they're doing it, but few marketers fully grasp how to prove the success of their event or experiential campaigns.
by Jack Loechner on May 22, 6:15 AM
Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses.
by Jack Loechner on May 21, 6:15 AM
This past year saw an increase in the percentage of affluent households engaging in luxury shopping.
by Jack Loechner on May 18, 6:15 AM
In early 2018, the FreeWheel Council for Premium Video (FWC) created custom research to better understand the impact of ad length on the ad experience and business outcomes.