• What's It Worth?
    Young people of America (are) using their collective power as a driver of social change.
  • Streaming Services Trounce Pay TV
    "...customers of streaming-video companies like Netflix and Hulu are far happier with their service overall than subscribers of traditional cable, satellite and other pay TV operators..."
  • It's Not Your Neighbor Calling
    "The Neighbor Scam is a tactic phone fraudsters use to mimic (also known as spoofing) the first six digits of a user's phone number, the area code and the following three digits, to trick consumers into picking up the phone thinking it's a neighbor or nearby business calling,"
  • A Legitimate Fast Shuffle
    According to MultiChannel Merchant, speaking to "Shopping Experience" reported by Daniela Forte, "as a consumer navigates her way through the purchase journey to the checkout area of a website, retailers are close to closing the deal, so it's imperative that they provide a seamless experience at this crucial point in the buying process
  • The 2018 Online Consumer Behavior Study
    Technology has dramatically changed the online experience for consumers, and, along with this, digital platforms continue reshaping the way consumers interact and engage with each other, as well as with online brands.
  • Exclusive Offers Make The Sale
    Consumers, by a 2:1 margin, want brands to require consent before using personal data for targeted marketing.
  • Event Measurement
    Data collection is the new flossing: Everyone says they're doing it, but few marketers fully grasp how to prove the success of their event or experiential campaigns.
  • Heat Up Cold Mail
    Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses.
  • The Mood of the Global Affluent
    This past year saw an increase in the percentage of affluent households engaging in luxury shopping.
  • Verbatim Executive Summary
    In early 2018, the FreeWheel Council for Premium Video (FWC) created custom research to better understand the impact of ad length on the ad experience and business outcomes.
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