by Jack Loechner on May 17, 6:15 AM
MNI Targeted Media Inc. has issued a paper, "Generation Z: Unique and Powerful" which will help marketers gain insights on the habits, interests and activities of Gen Z.
by Jack Loechner on May 16, 9:15 AM
According to a recent Avionos survey of 160 U.S. B2B procurement officers, 83% of these buyers will spend more to purchase products from suppliers that offer robust eCommerce experiences.
by Jack Loechner on May 15, 9:15 AM
More than 76% of Gen Z has purchased, or is open to purchasing, a brand or product to support the issues that brand stands for.
by Jack Loechner on May 14, 6:16 AM
A future world where mobile-based AI technology permeates the most-loved and most-hated aspects of shopping is outlined in the new report, "Beyond Smartphone Shopping - the Rise of Smart Assistants,"
by Jack Loechner on May 11, 6:15 AM
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 93% reported using print direct marketing, rating the effectiveness of various channels in terms of delivering revenue and results for their business, mail is tangible, targeted, scalable and trustworthy.
by Jack Loechner on May 10, 6:15 AM
According to a new report from comScore, in a study of Smart Speaker devices, one in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February.
by Jack Loechner on May 9, 6:15 AM
Unlike traditional banks or other fintech apps, says the report, all that customers need is an iPhone to bank seamlessly.
by Jack Loechner on May 8, 8:45 AM
Money used as an incentive yields positive results up to a point. However, when money is not the optimal reward to get extra effort from people, when considering financial efficiency, ROI, or total results, there are superior alternatives to cash for incentives.
by Jack Loechner on May 7, 6:15 AM
Consumers want every interaction from brands and retailers to be quick, personalized and informative.
by Jack Loechner on May 4, 6:15 AM
92% of adults surveyed have some type of opinion of Facebook. While those opinions lean favorable, there's a lot of ambivalence about the platform.