In the nationwide survey commissioned online by Harris Poll, most small business owners still rely on manual, outdated processes, such as email and spreadsheets, to store and track their customer information.
52% of U.S. adults live in households with cell phones but no landline telephones, a doubling of the percentage since 2010, when it was 26%.
According to a new Whitepaper from Juniper Research, with the launch of the Apple Watch in 2014, Smartwatches have become far more prominent
Facebook's most recent, most engaging posts were researched by BuzzSumo, analyzing more than 800 million posts from 2016, looking at overall engagement, and at shares, likes and comments separately.
Mothers of all kinds show tremendous utilization of media and technology. But while working mothers have the most access to these devices and platforms, stay-at-home mothers have more of a penchant for them,
More than half of the US population, and nearly 70% of the country's smartphone owners, play games on their mobile devices, says the report, and they spend an average of 55 minutes a day doing so.
According to a new Koyne/Influitive Marketing survey of company leaders and top marketers, examining how organizations currently manage the planning, resourcing and measurement of customer marketing efforts, only 61% were satisfied with the results.
Shoppers are increasingly frustrated or anxious with online purchases and express concerns about damaged packages, on-time delivery, and returns after they click "buy."
According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week
According to a new PRDaily study, with data from more than 1,200 marketers to create the State of Social Media 2016 report, five out of every six marketers said they'd like to create more video content.