According to the RAB, Radio's Q2 '14 revenue performance was moderate, down 3% from the same period last year based on diminished Spot activity. Spot declined 5%, tempering respective gains of 13% and 9% from the Off-Air and Digital sectors and flat Network spending.
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities, represent 53% of America's Hispanics. Biculturals, who tend to be more educated and make more money than average Hispanics, are a highly desirable target demographic for advertisers.
According to a recent Small Business Market Survey by Infusionsoft, and conducted by Audience Audit, which identifies four distinct types of small business owners, the Passionate Creators group are the most active and data-focused marketers, while the Legacy Builders group are investing the least in their sales and marketing initiatives.
According to a new Yesmail Email Marketing Compass report, an analysis of email metrics over the last five quarters, through Q2 2014, has identified key trends and outlined major implications to help marketers plan for the defining holiday s
According to the MarketingSherpa Email Marketing Benchmark Report on the effectiveness of sending emails on different days of the week, there is no "best" day, or time of day, that works to send emails across the board for all email marketers. But, points out David Kirkpatrick analyzing email research, looking at the results of this survey you can see a wide range of effectiveness, along with a few clear patterns.
According to new research from Vibrant Media into the value consumers place on digital content, just 2% more consumers trust content from publications (35%) than from brands (33%). However, the data also found that there are more consumers who distrust content from publications (18%) than there are who distrust content from brands (15.5%).
According to a recent Forrester study, digital coupons are keeping up with the times, and are very relevant as omnichannel retail becomes the norm. The report says that, among 500 consumers who have used a digital coupon within the past three months, 59% stated that digital coupons and coupons codes are most likely to influence their purchase decision compared with other types of digital promotions.
According to the results from the 2014 Korn Ferry Marketing Pulse Survey, 80% of marketing executives see an increased spend on content marketing, as businesses are putting more dollars towards their marketing efforts. Conducted by the firm's Global Marketing Center of Expertise, the survey polled CMOs and senior marketing executives from top U.S. companies.
According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050, and one trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years).
According to findings from a new study by Merchant Warehouse, back-to-school shopping is the second largest retail event of the year, behind only holiday shopping. However, businesses are failing to use loyalty programs in order to take full advantage of the $72.5 billion back-to-school shopping opportunity, says the report. And, Of the businesses running loyalty campaigns this back-to-school shopping season, 62% are doing so with the intention of building loyalty with customers in advance of the holiday shopping season