Revenue Comparisons 2014 vs. 2013 (Million Dollars)
$ 1stH ’14
Source: Miller Kaplan Arase, August 2014
Erica Farber, RAB's President and CEO, says "… we anticipated a relatively flat to down Q2. … a greater percentage of Radio's total annual revenue historically comes through in the second half... “ Farber continued, "Among Radio's top 10 advertisers, the standouts are operating where there's intensified competition for top market share."
Q2's "Top 10" list represents the high-volume Spot spenders who consistently maintain a majority share of voice on Radio's airwaves:
Radio’s Top 10 Advertisers in Q2 2014
While many of Radio’s top categories saw slightly diminished Spot spending in Q2, Health care and Professional services registered small increases, ranked on dollar volume. Taking up some of the slack from the top ten Radio revenue categories, there were many positive stories from next tier categories (ranked on dollar volume).
Next Tier Radio Revenue Categories
% Revenue Increase
Lawn & garden
Real estate/retirement communities
Personal fitness/weight centers
Postal & delivery services
Source: RAB, August 2013
N.B. Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller Kaplan Arase LLP and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes seven major Radio network companies. Off-air / Non-spot / Non-traditional revenue: Revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities.
For more from the RAB, please visit here.