According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobile clicks now account for 45% of all email clicks, a quarterly increase of 10%. The first-quarter findings demonstrate a permanent shift in consumer behavior in terms of both the level of activity and device preference.

According to a new report from Mintel, 67% of US women purchased clothing online from retailers in the past year. 35% of Millennial women say social media is one of the top influencers when making clothing purchases.

While 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices, up from 17% in 2013. Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set.

According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in Internet use, which will increase by 11.8%.

According to a new study by Wayin, the 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers from companies with more than $100 million in revenue, 64% of real-time marketers have leveraged breaking news on social media in the past year.

According to a new Mintel flagship report, American Lifestyles 2015, "constantly connected" Americans not only use the internet to stay connected to work, family and friends, but 69% seek out advice and opinions on goods and services before purchasing.

A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena.

According to a study by Thrive Analytics, 40% of US SMBs cited not having enough time as a challenge to digital marketing, 37% pointed to a lack of knowledge, and 33% said their budgets simply weren't big enough.Due to spending constraints, the demand for vendors to prove their value is more important than ever, says the report.

Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by the growth in video on social networks, according to eMarketer, reported by Queenie Wong, SJMercury News. That's still just a fraction of the $70.59 billion the research firm expects television to make from advertising

Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows that text messaging is the most effective way to reach consumers in real time with time-sensitive information, but not when driving!