According to new consumer research from Leichtman Research Group (LRG), 56% of all US households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV), up from 44% in 2013, and 24% in 2010.
While 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices, up from 17% in 2013. Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set.
Overall, 29% of adults watch Internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010. In addition, among Netflix streaming video users, 85% say that they watch Netflix on a TV set, a slightly higher level than in any previous year, says the report.
Internet Connected TV Penetration (% of US HH with at least one TV set connected to the Internet; % of adult viewers of Internet delivered video at least weekly)
% of HH With Connected TV
% Adults Viewing Digital TV on Connected TV
Source: LRG Group, June 2015
Additional related findings from the study include:
Bruce Leichtman, president and principal analyst for Leichtman Research Group, says “… one-third of adults now watch video on non-TV devices daily… yet… Internet-delivered video… watched on the TV… exemplifies the desire to watch longer-form video on the best available screen… "
Emerging Video Services IX is based on a telephone survey of 1,215 adults age 18+ throughout the continental US, conducted in April 2015. Weighted to best reflect the demographic and geographic make-up of the US, the overall sample has a statistical margin of error of +/- 2.8%.
For more from LRG research, please visit here.