Yahoo! Finance Tops Financial News DestinationsA deeper look at financial news and information seekers including sites, user demographics, advertisers, ad sizes and
types.
Top 10 Online
Financial News and Information Destinations
(Week ending April 27, 2008 US, Home and Work) |
Brand or
Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! Finance | 10,824 | 7.61 |
MSN Money | 7,272 | 5.11 |
AOL
Money & Finance | 6,348 | 4.46 |
CNNMoney | 3,820 | 2.69 |
Wall Street Journal Digital | 3,736 | 2.63 |
Reuters | 3,126 | 2.2 |
Forbes.com | 2,316 | 1.63 |
Bloomberg.com | 1,595 | 1.12 |
TheStreet.com | 1,488 | 1.05 |
Motley Fool | 1,368 | 0.96 |
Source: Nielsen Online, NetView |
Demographic Data for Financial News and Information Category
(Month of March 2008
US, Home and Work) |
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | | 63,477 | 100.00 |
Male | | 34,112 | 53.74 |
Female | | 29,364 | 46.26 |
Age | 2 - 11 | 1,026
| 1.62 |
| 12 -
17 | 2,482 | 3.91 |
| 18 - 24 | 1,768 | 2.79 |
| 25 - 34 | 8,308 | 13.09 |
| 35 - 49 | 22,222 | 35.01 |
| 45+ | 36,019 | 56.74 |
| 55+ | 19,177 | 30.21 |
| 65+ | 7,600 | 11.97 |
HH Income | $ 0 - 24999 | 3,463 | 5.46 |
| $ 25000 - 49999 | 11,973 | 18.86 |
| $ 50000 - 74999 | 14,947 | 23.55 |
| $ 75000 - 99999 | 12,560 | 19.79 |
| $ 100000 - 149999 | 11,228 | 17.69 |
| $ 150000+ | 7,683 | 12.10 |
| No Response | 1,622 | 2.55 |
Source:
Nielsen Online, NetView |
Data on Web Media Industry, Finance and Economy Segment
(Week ending April 27, 2008 US, Home and
Work)
Top 20 Advertisers |
Company | Impressions (000) | Share of all Impressions |
Entrepreneur
Media | 176,161 | 39.0% |
The Motley Fool
Inc. | 59,051 | 13.1% |
Bankrate Inc. | 49,719 | 11.0% |
PayDayFinder.com | 48,819 | 10.8% |
SpendOnLife.com | 46,740 | 10.4% |
INVESTools | 36,502 | 8.1% |
AvaFX.com | 10,817 | 2.4% |
Credit-Land.com | 5,365 | 1.2% |
Dow Jones & Company Inc. | 3,102 | 0.7% |
FranchiseEXPO.com | 2,464 | 0.5% |
Investor's Business Daily | 2,048 | 0.5% |
Investopedia.com | 1,977 | 0.4% |
FutureSource | 1,813 | 0.4% |
MyPowerMall.com | 882 | 0.2% |
Nationwide Card Services Inc | 678 | 0.2% |
Capital One Financial Corporation | 640 | 0.1% |
Quote.com | 597 | 0.1% |
Forbes Inc. | 520 | 0.1% |
Franchise
Solutions Corp. | 298 | 0.1% |
General Electric
Company | 269 | 0.1% |
Total | 451,154 | 100.0% |
Source: Nielsen Online,
AdRelevance |
Top Ad
Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Non-Standard
Dimension | | 190,276 | 42.2% |
Micro Bar | (88x31) | 178,240 | 39.5% |
Leaderboard | (728x90) | 41,106 | 9.1% |
Medium Rectangle | (300x250) | 29,831 | 6.6% |
Button #2
| (120x60) | 3,167 | 0.7% |
Square Button | (125x125) | 2,576 | 0.6% |
Wide Skyscraper | (160x600) | 2,170 | 0.5% |
Button #1 | (120x90) | 1,391 | 0.3% |
Skyscraper | (120x600) | 797 | 0.2% |
Rectangle
| (180x150) | 757 | 0.2% |
Full Banner | (468x60) | 508 | 0.1% |
Large Rectangle | (336x280) | 236 | 0.1% |
Square | (250x250) | 47 | 0.0% |
Vertical Banner | (120x240) | 40 | 0.0% |
Vertical Rectangle | (240x400) | 13 | 0.0% |
Total | | 451,155 | 100.0% |
Source: Nielsen Online, AdRelevance |
Ad Delivery Types |
Ad
Delivery | Impressions (000) | Share of all Impressions |
In-Page | 444,664 | 98.6% |
Transitional | 6,462 | 1.4% |
Pop-Up | 17 | 0.0% |
Pop-Under | 12 | 0.0% |
Total | 451,155 | 100.0% |
Source: Nielsen Online, AdRelevance |