Top 10 Online Financial News and Information Destinations
(Week ending April 27, 2008 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! Finance

10,824

7.61

MSN Money

7,272

5.11

AOL Money & Finance

6,348

4.46

CNNMoney

3,820

2.69

Wall Street Journal Digital

3,736

2.63

Reuters

3,126

2.2

Forbes.com

2,316

1.63

Bloomberg.com

1,595

1.12

TheStreet.com

1,488

1.05

Motley Fool

1,368

0.96

Source:  Nielsen Online, NetView

Demographic Data for Financial News and Information Category
(Month of March 2008 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

63,477

100.00

Male

34,112

53.74

Female

29,364

46.26

Age

 2 - 11

 1,026

1.62

 12 - 17

 2,482

3.91

 18 - 24

 1,768

2.79

 25 - 34

 8,308

13.09

 35 - 49

 22,222

35.01

 45+

 36,019

56.74

 55+

 19,177

30.21

 65+

 7,600

11.97

HH Income

 $ 0 - 24999

 3,463

5.46

 $ 25000 - 49999

 11,973

18.86

 $ 50000 - 74999

 14,947

23.55

 $ 75000 - 99999

 12,560

19.79

 $ 100000 - 149999

 11,228

17.69

 $ 150000+

 7,683

12.10

 No Response

 1,622

2.55

Source:  Nielsen Online, NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Entrepreneur Media

176,161

39.0%

The Motley Fool  Inc.

59,051

13.1%

Bankrate  Inc.

49,719

11.0%

PayDayFinder.com

48,819

10.8%

SpendOnLife.com

46,740

10.4%

INVESTools

36,502

8.1%

AvaFX.com

10,817

2.4%

Credit-Land.com

5,365

1.2%

Dow Jones & Company  Inc.

3,102

0.7%

FranchiseEXPO.com

2,464

0.5%

Investor's Business Daily

2,048

0.5%

Investopedia.com

1,977

0.4%

FutureSource

1,813

0.4%

MyPowerMall.com

882

0.2%

Nationwide Card Services  Inc

678

0.2%

Capital One Financial Corporation

640

0.1%

Quote.com

597

0.1%

Forbes  Inc.

520

0.1%

Franchise Solutions Corp.

298

0.1%

General Electric Company

269

0.1%

Total

451,154

100.0%

Source: Nielsen Online, AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Non-Standard Dimension

190,276

42.2%

Micro Bar

(88x31)

178,240

39.5%

Leaderboard

(728x90)

41,106

9.1%

Medium Rectangle

(300x250)

29,831

6.6%

Button #2

(120x60)

3,167

0.7%

Square Button

(125x125)

2,576

0.6%

Wide Skyscraper

(160x600)

2,170

0.5%

Button #1

(120x90)

1,391

0.3%

Skyscraper

(120x600)

797

0.2%

Rectangle

(180x150)

757

0.2%

Full Banner

(468x60)

508

0.1%

Large Rectangle

(336x280)

236

0.1%

Square

(250x250)

47

0.0%

Vertical Banner

(120x240)

40

0.0%

Vertical Rectangle

(240x400)

13

0.0%

Total

451,155

100.0%

Source: Nielsen Online, AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

444,664

98.6%

Transitional

6,462

1.4%

Pop-Up

17

0.0%

Pop-Under

12

0.0%

Total

451,155

100.0%

Source: Nielsen Online, AdRelevance