• Mobile Streams At Midnight
    According to data from TubeMogul and Freewheel, summarized by EMarketer, digital video viewers stream their favorite TV shows to PCs and mobile devices all day-and all night.
  • Browser Or Application: Consumer Preferences
    According to The New Mobile Mantra, a study from Millward Brown reported by Adotas examining consumer mobile device use vis--vis applications (apps) versus browsers, 61% of consumers access their browser at least once a day, averaging 31 minutes of engagement.
  • Brands Must Provide The Whole Magillah
    According to a new BrandShop study, Ecommerce, as a segment of the retail industry, is thriving, and brands must offer near-perfect shopping experiences to meet the needs of their customers.
  • Do You Trust The Media?
    According to a new Gallup Poll, reported by Rebecca Riffkin, only four in 10 Americans say they have "a great deal" or "a fair amount" of trust and confidence in the mass media (newspapers, TV, and radio) to report the news fully, accurately and fairly, tying the historical lows on this measure set in 2014 and 2012.
  • Deals Start Early For The Holidays
    Michael Jones, senior vice president,RetailMeNot, says "... there is a growing perception among consumers... that discounts and deals on Black Friday aren't always worth the wait... shoppers are looking for promotional opportunities earlier in the holiday buying cycle.
  • The Best Technology Won't Replace Good Teaching
    According to a new study of 470,000 students, by the Organization for Economic Cooperation and Development (OCED), Students, Computers and Learning: Making The Connection, even countries that have invested heavily in computer technology for education have seen no noticeable improvement in their performances for reading, mathematics or science.
  • Digital And Mobile Drive In-Store Sales
    According to new research from Cofactor with Altimeter, From Web Traffic to Foot Traffic, 60% of CPG and retail marketers said they created digital messages to drive in-store purchases. However, only 37% of those companies said they had a strategy in place.
  • Immigration Creating A "No Ethnic Majority" In The U.S. By 2055
    According to a new report. From the Pew Research Center, Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth... use of the term "minority" in regards to race will be obsolete as no racial or ethnic group will be a majority in the U.S., by 2055.
  • Video Marketing Gaining Traction With B2Bs
    Marketing Charts notes that almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing's effectiveness is on the rise, according to the latest report from Ascend2 and its Research Partners.
  • Female Shoppers Don't Buy Celeb Pitch
    According to research from SheKnows Media, there was a time when knowing that an A-list star used a face cream or weight-loss shake was enough to get women to implicitly trust a brand. But, important for marketers to note, things are changing quickly.
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