Commentary

Top Finance, Insurance, Investment, Government and NonProfit Sites

Top Finance, Insurance, Investment, Govt and NonProfit Sites

Based on an audience of more than 50,000 U.S. panelists who have home Internet access, Nielsen//NetRatings shows that financial oriented sites attracted more than 10 million unique visitors during the week ending November 24th, while the Government pulled only half of that.

Top 10 Finance/Insurance/Investment Sites
Brand or ChannelUnique Audience (000)Active Reach (%)
MSN Money2,4513.03
AOL Personal Finance2,2102.73
Yahoo! Finance1,9162.37
Bank of America1,7992.22
Paypal1,4731.82
Wells Fargo1,4591.8
Capital One1,3851.71
Citibank1,1291.4
CNNMoney1,0781.33
American Express9491.17
Top 10 Government & Nonprofit Sites
Brand or ChannelUnique Audience (000)Active Reach (%)
Dept. of Defense1,3231.64
Dept Health & Hum Serv1,2351.53
Dept. of Commerce8451.04
Dept. of the Treasury6810.84
NASA6520.81
Legislative Branch5780.71
California5390.67
Dept. of the Interior4660.58
State of Ohio3170.39
Dept. of Justice3020.37

Nielsen//NetRatings Audience Measurement Data
Week ending Nov. 24, 2002
US, Home

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