Commentary
Top Finance, Insurance, Investment, Government and NonProfit Sites
- by Jack Loechner , Staff Writer @mp_research, December 10, 2002
Based on an audience of more than 50,000 U.S. panelists who have home Internet access, Nielsen//NetRatings shows that financial oriented sites attracted more than 10 million unique visitors during the week ending November 24th, while the Government pulled only half of that.
| Top 10 Finance/Insurance/Investment Sites | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| MSN Money | 2,451 | 3.03 |
| AOL Personal Finance | 2,210 | 2.73 |
| Yahoo! Finance | 1,916 | 2.37 |
| Bank of America | 1,799 | 2.22 |
| Paypal | 1,473 | 1.82 |
| Wells Fargo | 1,459 | 1.8 |
| Capital One | 1,385 | 1.71 |
| Citibank | 1,129 | 1.4 |
| CNNMoney | 1,078 | 1.33 |
| American Express | 949 | 1.17 |
| Top 10 Government & Nonprofit Sites | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| Dept. of Defense | 1,323 | 1.64 |
| Dept Health & Hum Serv | 1,235 | 1.53 |
| Dept. of Commerce | 845 | 1.04 |
| Dept. of the Treasury | 681 | 0.84 |
| NASA | 652 | 0.81 |
| Legislative Branch | 578 | 0.71 |
| California | 539 | 0.67 |
| Dept. of the Interior | 466 | 0.58 |
| State of Ohio | 317 | 0.39 |
| Dept. of Justice | 302 | 0.37 |
Nielsen//NetRatings Audience Measurement Data
Week ending Nov. 24, 2002
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.