Commentary

A Statistical Snapshot of Top African-American US TV Markets

A Statistical Snapshot of Top African-American US TV Markets

25 top African-American television markets Gathered by Nielsen Media Research-NSI as part of a collection of market demographics for marketing and merchandising planners.

Rank*
DMA Rank
Market
A-A TV HH
DMAs % of
Total US
A-A
TV HH
Cum
% Total US
A-A
TV HH
1 1New York1,254,990 9.8 9.8
2 3 Chicago589,360 4.6 14.4
3 8 Washington, DC519,470 4.1 18.5
4 9 Atlanta501,430 3.9 22.5
5 4 Philadelphia492,800 3.9 26.3
6 2 Los Angeles473,300 3.7 30.0
7 10 Detroit384,270 3.0 33.0
8 11 Houston308,190 2.4 35.5
9 7 Dallas-Ft. Worth294,220 2.3 37.8
10 24 Baltimore271,660 2.1 39.9
11 17 Miami-Ft. Lauderdale270,420 2.1 42.0
12 29 Raleigh-Durham254,150 2.0 44.0
13 43 Memphis239,760 1.9 45.9
14 15 Cleveland-Akron212,500 1.7 47.6
15 41 Norfolk - Portsmouth - Newport News211,670 1.7 49.2
16 42 New Orleans196,700 1.5 50.8
17 5 San Francisco - Oak - San Jose189,760 1.5 52.2
18 22 St. Louis178,600 1.4 53.6
19 28 Charlotte167,760 1.3 55.0
20 40 Birmingham159,530 1.3 56.2
21 59 Richmond-Petersburg147,890 1.2 57.4
22 13 Tampa-St. Petersburg137,120 1.1 58.4
23 89 Jackson, MS135,450 1.1 59.5
24 20 Orlando-Daytona Beach132,250 1.0 60.5
25 84 Columbia, SC127,110 1.0 61.5

Source: Nielsen Media Research - NSI, Jan, 2003
*Ranked by African-American TV Households

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.