According to a new study from Curalate, visual commerce is the full-funnel approach used in making all of the images both within and outside of a brand's control actionable at every point of the customer journey.
According to a survey from Influencer and Adweek, reported by eMarketer, three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, almost a third do so daily.
According to a recent OpenMarket nationwide survey polling millennials on their communication preferences, millennials have an overwhelming affinity for texting.
According to a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. Both groups are reengineering their internal organizations.
Noting that Millennials are more "multicultural" than any previous generation, the study finds that this diversity is shifting their attitudes : 71% of all Millennials say they appreciate the influence of other cultures on American way of life. It's also shaping their consumer habits, from brand loyalty and product purchasing to language and media usage.
According to new research from PQ Media, US consumer spending on media content & technology rose 4.9% in 2015 to $388.06 billion, while global consumer spending on media increased 6.8% in 2015 to $1.532 trillion.
According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shopping may not heat up until July, but 5% of shoppers have already started by April and another 7% plan to start before June.
Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device.
According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues ("revenues") in the United States totaled $59.6 billion for the full year of 2015, with Q4 2015 accounting for approximately $17.4 billion and Q3 2015 accounting for approximately $14.7 billion.
According to Pew Research, as explored in the new eMarketer report, "Location Intelligence, H1 2016...", nine in 10 US smartphone owners use location services on their phone.