According to a recent OpenMarket nationwide survey polling millennials on their communication preferences, millennials have an overwhelming affinity for texting. When given the choice between only being able to text or call on their mobile phones, 75% of millennials would rather lose the ability to talk versus text.
Survey respondents say
With 77 million millennials in the U.S., nearly a quarter of the U.S. population, the reports millennials' communication preferences to provide insight on how to best communicate and engage with this text-savvy audience. 75% of millennials surveyed find text reminders helpful, yet only 30% are receiving them from companies they do business with regularly.
Jay Emmet, General Manager for OpenMarket, says "… companies have an opportunity to connect with millennials by communicating via text messaging… using SMS allows companies to communicate exactly how and where millennials like… half of millennials are more interested in receiving texts… than they were two years ago… “
Other survey findings include:
According to the report, specific types of alerts they receive are:
Concluding, the report says that Millennials find text alerts helpful because they're:
For more information from OpenMarket, please visit here