Watching TV While Shopping A recently released out-of-home media study, conducted by Nielsen Media Research for PRN, revealed that in-store broadcast television networks build brand equity, customer satisfaction, and shopper loyalty with customized programming for retailers. PRN is a retail media network which creates in-store television and interactive networks that broadcast news and product information, entertainment, and advertising to consumers while they shop. Based on study results and network growth, PRN estimates these broadcast networks generate average monthly gross impressions of more than 70.6 million viewers for the Wal-Mart TV Network and 10.1 million viewers for the Home Electronics …

Who's Watching, Who's Advertising, Who's Best In the most recent NielsenNetRatings reports, the top few are shown here, but the referenced reports are complete. Top 10 Ad Banners Viewed Month of September 2001, U.S. 1. CLASSMATES ONLINE INC 2. DIETSMART INC 3. NEXTCARD INC 4. DEBTICATED CONSUMER COUNSELING INC 5. PROVIDIAN FINANCIAL CORP 6. BONZI.COM SOFTWARE 7. PROVIDIAN FINANCIAL CORP 8. DEBTICATED CONSUMER COUNSELING INC 9. BMG ENTERTAINMENT 10. EDIETS.COM INC For more detail click here. Source: Nielsen//NetRatings Audience Measurement Service. Banners ranked by impressions. TopTen OnLine Advertisers September, 2001 +-----------------------------+---------------+-------+ …

Newspaper Readers Although published earlier this year, total anticipated readership of newspapers with a variety of psychographic breakouts will always have value in planning and buying. Dailys are shown, but Sundays are included in the full report. Daily 2001 Readers Per Copy Total% of

One Third Of Eshoppers Start Holiday Shopping A new weekly national survey of online shoppers from Harris Interactive's multimillion-member panel of Internet users tracks online shopping activity and spending by market segment, as well as consumer attitudes and motivations that drive online shopping. Findings from the new study revealed that 63% of shoppers surveyed in the past week relied on brand awareness as the leading factor in purchasing online. Initial findings from the survey showed that 69% of Internet users have not begun shopping for the holidays, indicating that the official start of the ecommerce holiday season has yet …

Magazine Advertising A Slow Month The latest release from the Publishers Information Bureau (PIB) shows total magazine advertising revenue for the month of October closed at $1,629,475,871, a 9.6% decrease from last year. Advertising pages for October were 23,237, down 16.8% from last year. Year-to-date, advertising revenue decreased 3.4%, closing at $13,349,187,089, and ad pages were 197,251, down 10.1% over last year. Summary of Details (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) October 2001 vs October 2000 +-------------------+---------+--------+---------+--------+ | | 2001 | %CHG | …