• by Jack Loechner , Staff Writer @mp_research, November 11, 2001

Who's Watching, Who's Advertising, Who's Best

In the most recent NielsenNetRatings reports, the top few are shown here, but the referenced reports are complete.

Top 10 Ad Banners Viewed Month of September 2001, U.S.

  1. CLASSMATES ONLINE INC          2. DIETSMART INC          3. NEXTCARD INC           4. DEBTICATED CONSUMER COUNSELING INC
5. PROVIDIAN FINANCIAL CORP       6. BONZI.COM SOFTWARE     7. PROVIDIAN FINANCIAL CORP       8. DEBTICATED CONSUMER COUNSELING INC     9. BMG ENTERTAINMENT      10. EDIETS.COM INC  

For more detail click here.
Source: Nielsen//NetRatings Audience Measurement Service. Banners ranked by impressions.

TopTen OnLine Advertisers September, 2001

  +-----------------------------+---------------+-------+  |                             |    Impression |
Reach |  |                             |               |     % |  +-----------------------------+---------------+-------+  | 1. Aol Time Warner Inc      | 2,494,887,418 | 55.32 |  | 2. Microsoft Corp
| 2,340,810,145 | 44.64 |  | 3. Yahoo! Inc               | 1,632,791,405 | 38.26 |  | 4. Bertelsmann Ag           | 1,170,290,733 | 39.35 |  | 5. Providian Financial Corp | 1,101,241,963 | 50.17 |  |
6. Ebay Inc                 |   707,987,837 | 38.07 |  | 7. Classmates Online Inc    |   653,101,729 | 34.52 |  | 8. Nextcard Inc             |   633,976,110 | 33.56 |  | 9. Barnes & Noble Inc       |
549,933,399 | 38.92 |  | 10. Cassava Enterprises Ltd |   505,600,529 | 31.34 |  +-----------------------------+---------------+-------+  

For more detail click here.

Average Web Usage Month of October 2001, U.S.

+------------------------------------+-------------+  | Number of Sessions per Month       |          20 |  | Number of Unique Sites Visited     |          42 |  | Time Spent per Month               |
10: 40: 15 |  | Time Spent During Surfing Session  |      32: 20 |  | Duration of a Page viewed          |      00: 55 |  | Active Internet Universe           | 103,704,879 |  | Current Internet
Universe Estimate | 169,442,714 |  +------------------------------------+-------------+  

For more detail click here.
Source: Nielsen//NetRatings Audience Measurement Service.

Nielsen Media Research Local TV Universe Estimates for the 2001-2002 Broadcast Season

+------+-------------------+------------+-------+  | Rank | Designated Market |     TV     | % of  |  |      | Area (DMA)        | Households |  US   |
+------+-------------------+------------+-------+  |    1 | New York, NY      | 7,301,060  | 6.924 |  |    2 | Los Angeles, CA   | 5,303,490  | 5.030 |  |    3 | Chicago, IL       | 3,360,770  | 3.187
|  |    4 | Philadelphia, PA  | 2,801,010  | 2.656 |  |    5 | San               | 2,426,010  | 2.301 |  |      | Francisco-Oakland |            |       |  |      | -San Jose, CA     |            |
|  |    6 | Boston, MA        | 2,315,700  | 2.196 |  |      | (Manchester, NH)  |            |       |  |    7 | Dallas-Ft. Worth, | 2,201,170  | 2.088 |  |      | TX                |            |
|  |    8 | Washington, DC    | 2,128,430  | 2.019 |  |      | (Hagerstown, MD)  |            |       |  |    9 | Atlanta, GA       | 1,990,650  | 1.888 |  |   10 | Detroit, MI       | 1,878,670  |
1.782 |  +------+-------------------+------------+-------+  

For more detail click here.