A new Packaged Facts report, using Census 2000 and other sources, describes the consumer market created by the 35.3 million Hispanics living in the United States as the largest minority population segment in the country. Some specific information shown in the report includes facts such as:
- Between 1990 and 2000 the Hispanic population grew more than four times as fast as the population as a whole (57.9% vs. 13.2%).
- Hispanic consumers are now driving forces in Los Angeles, New York City, Chicago, Miami, and all major metropolitan areas in the Southwest.
- Accounting for one in eight Americans, Hispanics will make up an increasingly large proportion of the American population in the 21st century progresses.
- Growth rates of Hispanics in younger age groups are expected to be especially significant.
- Despite its importance, the Hispanic market is still underserved by many consumer-products companies.
Find out more here.