C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligence (AI) can be used in marketing.t's crucial that marketers do not dismiss AI as only for the movies, but rather embracing AI technologies to research markets, deliver ads and make creative assets.

According to the annual cart abandonment (SCA) study by Listrak, of the top 1000 retailers, 58.1% send at least one welcome email following the acquisition of an email address. Although best practices dictate that a series of emails performs better.

According to a new RAPTmedia study, The Future of Content, Measuring Content Performance, creating one-size-fits-all content and distributing it across paid, owned and earned channels is no longer a viable strategy for driving meaningful customer connections.

According to Nielsen, Video-On-Demand is becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, including long and short form content, 43% say they watch at least once a day.

Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don't respond to marketing the same way as their Gen X and Boomer predecessors.

DEFYMedia's previous Acumen Report Constant Content reported how digital media attracts more youth for more hours than TV, and digital celebrities have greater appeal and relevance for youth than traditional TV and movie stars. This year. This year, the study found that video is not just entertainment.

According to a technology survey just released by Evolve IP, 91% of all organizations now have at least one service in the cloud, and eight in 10 IT professionals and executives believe that when facing hardware malfunctions and environmental disasters, their organization's data is safer in the cloud than on premises.

According to findings from The Center for the Digital Future at USC Annenberg and ThePostGame behavioral study of American sports fans, 86% of Americans consider themselves sports fans (92% of men and 80% of women,) and 24% say they are "intense" sports fans.

The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.

According to the just released data from 2015, senior citizens increased their Internet usage from 51 to 56% between 2013-2015, while children saw an even larger spike, jumping from 56 to 66% during the same time period.