According to Adestra and Flagship Research, reported by eMarketer, checking messages is part of almost everyone's morning routine. Communication comes first for most US internet users, and even
before coffee for a great many of them, according to February 2016 polling.
The survey or US internet users under 35 and over 55 about their usage habits, and found that overall, 61% of them
checked email, social media, text messages and voicemail before breakfast, including 39% who did so before their morning coffee.
One in five respondents waited to check their messages until
after the most important meal of the day, but before heading out to work, says the report. More than eight in 10 respondents checked their basic communication channels before work on a typical
day.
Daypart Used First To Check Messages (% of Respondents By Group) |
| Age Group |
Time | 14-18 | 19-34 | 56-67 | All |
First thing, before anything else | 48% | 44% | 26% | 39% |
After coffee, before breakfast | 12 | 19 | 34 | 22 |
After breakfast, before leaving for work | 20 | 20 | 19 | 20 |
On the way to work | 7 | 5 | 1 | 4 |
At work | 7 | 10 | 7 | 8 |
Later in the
day | 3 | 1 | 6 | 3 |
Varies and other | 4 | 2 | 7 | 4 |
Source: Adestra/Flagship Research, March
2016 |
When US smartphone users were asked about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked
at text messages, and 63% checked email.
Facebook was popular, with nearly half of smartphone users logging on first thing, but there was a big dropoff between the top two basic communication
apps and Facebook, suggesting that email and texting are more universal morning routines, even among Millennials.
Mobile Apps Checked First By US Smartphone Users (% of Respondents) |
App Used First | Millennials | GenX | Boomers | All |
Text | 78% | 66% | 59% | 67% |
Email | 67 | 67 | 57 | 63 |
Facebook | 58 | 53 | 34 | 48 |
Weather | 45 | 45 | 41 | 44 |
Calendar | 30 | 38 | 25 | 30 |
News | 19 | 22 | 21 | 21 |
Games | 21 | 22 | 13 | 19 |
Instagram | 29 | 12 | | 16 |
Pandora | 16 | 12 | 6 | 12 |
Other social media | 17 | | | 9 |
Other | | | | ≤ 7 |
Source: GfK MRI, February
2016 |
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