According to the second annual State of Amazon study by BloomReach, reported by Graham Charlton, Editor in Chief at ClickZ Global, Amazon is involved in most online activities, with 90% of customers checking the retailer even if they find the product they want on another ecommerce site.
Charlton continues, noting that “ the survey of 2,000 US consumers found that more and more people are hitting the Amazon website first… its share of this action up 11% year on year… down for search engines and other retailers…”
Consumers Searching First on Amazon
Source: BloomReach, September 2016
Amazon is the destination of choice for much comparison shopping, thanks to the retailer’s reputation for price-competitiveness, as well as the fact that it sells just about everything, says the report.
The study looked at shopping habits on mobile devices, says Charlton. Amazon still dominates, but less so than overall.
With the holiday shopping season approaching, the study also looks into holiday-shopping behavior, Charlton says.
The survey also found that consumers seem to view Amazon not only as a place to buy gifts, but also as a place to look for inspiration:
Reported by ClickZ here