BroadBand Users Grow 49 Percent Women, Seniors, Students and Affluent Americans Comprise Some of the Fastest Growing Demographic Groups Adopting Broadband. Nielsen//NetRatings reports
that there are 39 million, or 13 percent of Americans, connecting via broadband in the U.S., the highest number to date. Broadband users at-home grew 49 percent year-over-year, while narrowband users
declined 12 percent during May 2003
Despite higher growth rates for broadband, there are nearly twice as many narrowband users as broadband users in the U.S. In comparison, last year there were
three times as many narrowband users as broadband users. Narrowband users continue to outweigh broadband users with 69.6 million users.
"We're seeing the mainstreaming of broadband as more and
more modem users migrate to high-speed, especially as broadband costs continue to drop, "said Marc Ryan, director of analysis, Nielsen//NetRatings. "Clearly people are discovering the perks of
high-speed access, from streaming video and audio to rich media."
Internet Connection Speed Growth Rates (U.S., At-Home)
| Speed | May 02 (000) | May 03 (000) | % Change |
| Broadband Total | 26,113 | 38,957 | 49.20% |
| Narrowband Total | 79,444 | 69,647 | -12.30% |
| Modem 14.4K | 3,966 | 3,454 | -12.90% |
| Modem 28.8/33.6K | 12,014 | 10,118 | -15.80% |
| Modem 56K | 63,465 | 56,075 | -11.60% |
Source: Nielsen//NetRatings, May 2003
Demographic changes occurring during the past year in the at-home audience.
- Women outpace men in
broadband adoption slightly at 51 percent versus 48 percent. There are still more men (20.1 million) who access the Internet via broadband than women (18.9 million), and there continues to be more
females (37.8 million) who access the Internet via narrowband than males (31.8 million).
- Seniors ages 65 to 99 continue to be the fastest growing age group using broadband, rising 64 percent
to 1.7 million users. They are, however, still increasing their narrowband usage by three percent year-over-year.
- Students are the largest set of broadband users in the occupation category
with 7.8 million users, growing 51 percent year-over-year. More than 12.3 million students connect via narrowband.
- Those earning between $75-100k belong to the fastest growing income group
adopting high-speed access, increasing 55 percent to 8.1 million users.