According to the CTAM Pulse, a nationwide survey of more than 1,000 U.S. consumers conducted last month by the Cable & Telecommunications Association for Marketing, forty-eight percent of U.S. households are aware of the planned digital TV transition, compared to just 29 percent from a survey taken in July 2005
After February 17, 2009, the nation's broadcast television stations will begin broadcasting exclusively in digital. Any consumer receiving broadcast TV over the air on an analog TV set must take some action for that TV to continue receiving programs from the local TV stations. Those options include:
Major findings of the CTAM survey show that:
Char Beales, President and CEO, CTAM, said "In the months ahead, cable companies will reassure their customers... analog sets will continue to display the new broadcast digital TV signals, ...(as well as)... aggressively communicating with all consumers to alert them to the transition... help them understand... how they can benefit from this further transition to digital television technology."
Of those who are aware of the DTV transition,
25 percent of "connected" households - or 23.3 million homes - said they also have at least one or more "unconnected" sets in their homes:
The Complete CTAM Pulse report is available on the CTAM Web site here.