According to the Piper Jaffray 27th semi-annual "Taking Stock With Teens" market research project, teen spending contracted just 1% from the Fall of 2013, compared to more substantial declines previously. Across both the upper and average income groups, teen male spending is up 4% from Fall 2013. This compares to continued mid-single digit declines among females.
According to a recent YouGov Omnibus survey, 50% of Americans who are aware of advertising don't trust what they see, read or hear in advertisements. 44% think that advertisements are dishonest. 58% of all Americans thinks that there should be stronger requirements for proving claims in advertising
According to a report from Univision and the Interactive Advertising Bureau, there are 17 million Hispanic millennials in the United States today that are between the ages of 18-30 years old, and 76% of U.S. Hispanic adults, with a mobile device, own a smartphone, up from 67% of the overall population.
According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV sets may now be ubiquitous, but the majority of the growth of HDTV has come in just the past five years, and there is still room for progress.
According to The Center for Marketing Research at the University of Massachusetts Dartmouth annual in-depth study on the usage of social media in the fastest-growing corporations in the US, the use of LinkedIn by Inc. 500 companies grew to 88% this year, maintaining the number one spot. This latest iteration proves that social media has penetrated parts of the business world at a tremendous speed, showing that corporate usage of social media within the Inc. 500 has changed in the past 12 months
According to new content marketing research by the Chief Marketing Officer Council, in partnership with NetLine Corporation, insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. Content downloaded from trusted sources on the Internet is essential to pre-sales discovery, qualification, and selection of vendors.
According to a recent study by Adobe Systems, marketers know they must reinvent themselves, but don't know how. 64% of marketers expect their role to change in the next year and 81% in the next 3 years.
According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce rate for visitors referred to sites from each of the top 8 social media platforms, YouTube drives the most engaged traffic.
According to a new SDL study, Millennials are 56% more likely to discover marketing content on social networks than via search engines or email. The average Millennials check their smartphones 45 times a day.
According to the current IBM C-Suite Study, CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO.