Overwhelmingly, satisfaction and adoption of mobile search holds true throughout the study:
81% of respondents reported evening use of mobile search at home, 80% reported weekend use, and 59% reported use before work. Another 61% reported using mobile search at work. 66% of respondents also reported at least occasional use of mobile search while watching TV, with 45% using the computer while mobile searching.
Additional significant mobile search usage included:
Daina Middleton, CEO of Performics, notes that "... this data proves that growing smart phone adoption is permeating all aspects of everyday life..."
In addition to the 49% who have made a mobile purchase in the last six months:
The study also explores differences in mobile search adoption and use across 12 top product categories, including apparel, appliances, automotive, CPG, electronics, financial services, travel and more.
For additional information and access to
a complimentary copy of the 2011 Mobile Search Insights Study's key findings, please visit here.