Commentary

Consumer Benefits Of In-Store Pick Up

A new study from Bizrate Insights, a division of Connexity, shows that 31% of online buyers have used in-store pick-up in the past year with 13% saying they have considered abandoning a purchase because in-store pick-up wasn’t offered.

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Hayley Silver VP, Bizrate Insights, says "Online buyers use in-store pick-up for several expected reasons: to avoid shipping costs, to increase convenience and to get items quickly. However, over a quarter of online buyers also pick up in-store so that they can ensure the items they want are available when they arrive.”

Reasons For In-Store Pick Up

In-Store Pick Up

% of Respondents

Avoid shipping charges

55%

Convenience

43%

Needed the order quickly

36%

Ensure items available

29%

Source: Bizrate/Commexity Insights, July 2016

"Retailers can support this desire to confirm item availability by enabling shoppers to check online if products are in stock, or reserve them in advance, " adds Ms Silver. "At a time when free shipping is highly desirable, retailers can offer free in-store pick-up to meet consumer needs at a lower cost.”

Original may be found here.

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