A new study from Bizrate Insights, a division of Connexity, shows that 31% of online buyers have used in-store pick-up in the past year with 13% saying they have considered abandoning a purchase because in-store pick-up wasn’t offered.
Hayley Silver VP, Bizrate Insights, says "Online buyers use in-store pick-up for several expected reasons: to avoid shipping costs, to increase convenience and to get items quickly. However, over a quarter of online buyers also pick up in-store so that they can ensure the items they want are available when they arrive.”
Reasons For In-Store Pick Up
In-Store Pick Up
% of Respondents
Avoid shipping charges
Needed the order quickly
Ensure items available
Source: Bizrate/Commexity Insights, July 2016
"Retailers can support this desire to confirm item availability by enabling shoppers to check online if products are in stock, or reserve them in advance, " adds Ms Silver. "At a time when free shipping is highly desirable, retailers can offer free in-store pick-up to meet consumer needs at a lower cost.”
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