Millennial consumers are rabid for new products, a brand experience to call their own, and the status or lifestyle that the brand commands.

As has been well established, youth as a whole are watching less traditional TV.

In 2015 digital channels drove 92% of business calls, up from 84% in 2014. Additionally, the report finds more customer calls come from mobile search than from any other channel.

Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, as investment in video promotion on social channels, and talent to support it, increases across the board.

Shoppers spent slightly more time visiting a retail site via their desktop or laptop device in Q1 of this year compared to a year prior.

The US minority population (all groups other than non-Hispanic single-race whites) climbed to almost 123.5 million people, accounting for 38.4% of the total population.

Mobile's dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. The study expands on recent figures that highlight just how massive mobile advertising has become.

A decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate email ROI 'excellent' or 'good'.

52% of consumers polled said mobile loyalty rewards and benefits motivate them to purchase more often, but 65% of brand marketers say they either lack the IT resources for mobile loyalty integrations, or admit they lack the knowledge on how to launch a mobile loyalty program.

thanks to the internet there are fewer media jobs! Until the introduction of the smartphone in 2007, says the report, the effect of the internet on employment in traditional media, newspapers, magazines, and books, had been minimal.