by Jack Loechner on Apr 16, 6:15 AM
According to new research from Hub Entertainment Research "Time Shifting" viewers, who have broadband and watch at least 5 hours of TV per week, time-shift more TV than they watch live.
by Jack Loechner on Apr 15, 6:15 AM
According to a new analysis from GfK MRI's Survey of the American Consumer, by Cathy Saraniti, Senior Vice President at GfK MRI, thinking of Millennials as a single target can blur distinctions marketers need to make decisions.
by Jack Loechner on Apr 14, 6:15 AM
... 85% of companies agree their sales teams' ability to articulate value messages is one of the most critical factors in closing deals, yet only about 41% implement formal strategies to ensure an effective presentation.
by Jack Loechner on Apr 13, 6:15 AM
According to GfK Mediamark Research, 44% of US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010.
by Jack Loechner on Apr 10, 6:15 AM
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections.
by Jack Loechner on Apr 9, 6:15 AM
The majority of Millennials are starting early when saving for retirement, but most aren't saving enough now in order to enjoy a comfortable retirement later. 63% report they started saving for retirement before age 25. But less than a third are saving at least 10% of their salary through their employer-sponsored retirement plan.
by Jack Loechner on Apr 8, 6:15 AM
Mobile clicks now account for almost 40% of all email clicks, a 10% increase YoY. This overview examines the use of smartphones and tablets, finding that purchasing has changed year-over-year (YoY,) and that responsive design impacts CTO on mobile devices. Mobile CTO has increased by over 20% YoY while Desktop CTO has increased by over 6% YoY.
by Jack Loechner on Apr 7, 11:45 PM
76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new survey data.
by Jack Loechner on Apr 6, 6:15 AM
According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more.
by Jack Loechner on Apr 3, 6:15 AM
The Pew Research Center surveyed thousands of people across 32 emerging and developing nations about their technology use and how the rising influence of the internet affects their daily lives. Beyond the larger findings, says the report by Jacob Poushter, are notable data points about specific countries that might have been overlooked.